The Home Depot:

Just as the DIYers wrap up their projects, we make sure The Home Depot is ready to provide them with a high energy break with our College GameDay activation. So when they asked us to create a program to drive engagement, strengthen preference and loyalty, and maximize ROI through its ESPN College GameDay partnership, we knew we could get it done.

We helped them move with the times, we’ve been doing it since before social media was a thing. We evolved the traditional media buy into a fully integrated marketing platform recognized as a premier on-air and on-site brand integration. Our on-site activation complemented TV media with a branded motor coach, campus activation, social media integration and VIP customer hospitality.

We oversee strategy, communication and implementation across all platforms including the negotiation of all non-media assets, procurement and management of all on-site elements, collaboration with ESPN sales, marketing and production, activation of College GameDay-themed national retail promotion, monetization from The Home Depot vendor integration, and finally, negotiation of ESPN talent PSAs. But the work isn’t done.

2022 marks the 20th anniversary of College GameDay Built by The Home Depot. Over the years, we’ve helped bring College GameDay Built by The Home Depot to life through more than 330 shows, the distribution of over 100,000 hardhats, upwards of 50,000 cheer cards made, 4,000 plus Pro-Customers hosted and more than 1,000,000 broadcast attendees.

College GameDay Built By The Home Depot.
Playbook created by Octagon.