Creating Priceless Experiences with Innovative Technology
How do you integrate cutting-edge marketing technology at a premier epicurean event? At the 2019 Pebble Beach Food & Wine Festival, Octagon created a unique technology experience for Mastercard members as they enjoyed some of the most exclusive food and wine tasting opportunities in the world. At the Mastercard Contactless Café, using touchscreen displays and near field communication technology, Octagon constructed a fully functioning ordering wall that allowed 400+ users to place their beverage and food orders on an interactive menu. Once users tapped their replica Mastercard onto the credit card reader and “paid” for their order, Mastercard’s sonic branding played over external speakers to confirm the order had been placed. Octagon’s on-site activation was successful in combining innovative technology with three of Mastercard’s brand initiatives—contactless payment, sonic branding, and priceless surprises.
Paddy Power "Unsponsors" International Football
International football’s addiction to putting betting brands on the front of their shirts is well documented.
That’s why Octagon partnered with client Paddy Power to create Save Our Shirt – a movement to stop brands from treating fans like walking billboards.
This season Paddy Power is making the unprecedented move of "unsponsoring" football clubs across the UK by removing their logo from the front of the shirt and symbolically returning it back to the people it belongs to, the fans.
Around the Globe in Three Episodes
How do you help bring passionate sports fans closer to the team they love? By giving them an inside look at their team leadership, and access to how an MLS player roster comes together. For Delta Air Lines’ 2019 Sounders FC campaign, Octagon helped Delta create a three-part episodic digital series, “Non-Stop Scouting”, featuring Chris Henderson, VP of Soccer & Sporting Director for the Seattle Sounders. Highlighted by Henderson’s travels to three international destinations, Delta provided viewers with a front row seat on a trip around the world, as Henderson explored the intersections of travel, culture and soccer. Through candid observations, coupled with rich and cinematic visuals of the locations he visited, Henderson gave followers an analysis on each city, the people, and the game. In doing so, “Non-Stop Scouting” provided fans the opportunity to see how a global Sounders FC roster is built, and learn more about the man who travels the world to help bring the team together.
The Biggest Campaign in AB InBev History
How do you make your client the most popular brand at the biggest football tournament in the world? Octagon helped Budweiser become the most talked-about brand at the 2018 FIFA World Cup™ by producing the largest integrated experiential activation and hospitality program in Budweiser’s history.
First, Octagon collaborated with long-time client AB InBev to create a Budweiser "Man of the Match" program which featured a GIF of every player selected, as well as player interviews highlighting lifestyle topics rather than sports. In addition, Octagon developed and managed the "Bud Hotel", a fully immersive brand experience including everything from Budweiser pillowcases, to influencer studios, to living room parties for more than 3,000 guests. Finally, Octagon developed, programmed and managed the "Bud Boat", a one-of-a-kind branded barge that delivered VIP excursions, hosted large viewing parties, and disrupted Moscow’s famous nightlife scene.
As a result of Octagon’s effort, Budweiser’s programs in Russia hosted nearly 40,000 fans from 51 countries, garnered 320M earned views, gained 2.8B impressions, and 3.2M cold, delicious Budweisers were sold throughout the tournament.
The Other Saturday Game
Property and footy - Australian Rules Football - are two of Australia’s greatest obsessions. Both dominate conversations, headspace, and dreams. Australians freely share opinions, insights, and tips during the week, and play for the win during the weekend's big games. The "Other Saturday Game" brought to life these parallels in an episodic content series. Each episode matched weekday strategy and training, the weekend's performances or the post-weekend debriefs that took place in both worlds. Episodes featured famous Australian Football League talent - coach Paul Roos, reporter Daisy Pearce, and West Coast Eagles star player Nic Naitanui - to tell these engaging stories, and in doing so create a season-long, ever-changing campaign.
Empowering the Next Generation of Female Leaders Through Sport
How do you help a client tap into the excitement of one of the world’s biggest sporting events, and simultaneously promote the development of the next generation of female leaders? By aligning insights with activations. The Johnson & Johnson® Family of Consumer Brands Because She Can program is a national women’s empowerment campaign based on the insight that girls who participate in sports are more likely to become successful leaders. For the 2019 FIFA Women’s World Cup, Octagon worked with Johnson & Johnson to partner with the U.S. Women’s National Team to celebrate its historic run in the tournament, and amplify the important women’s empowerment platform. In addition to a $331,000 donation to the U.S. Soccer Foundation in support of girls’ soccer programs, the Johnson & Johnson Because She Can campaign included retail activations, digital and social media programming, experiential activations at U.S. Women’s National Team matches, and unique marketing extensions with USWNT player brand ambassadors Carli Lloyd and Mallory Pugh.
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