The Home Depot:
Beckham's Backyard
Across 11 cities and 15 footprints, Octagon brought The Home Depot’s “Welcoming the World to Our Backyard” program to life throughout the 2026 FIFA World Cup.
A true collaboration from the start, we were tasked with creating experiences that would challenge the perceptions of the brand, footprint designs that would stand out amongst the others and engage fans through innovative technology.
Throughout the FIFA Fan Festivals, we showcased The Home Depot through market specific footprint designs for either our 60 x 60 or 30 x 30 footprints. Once inside our backyard, fans experienced The Home Depot’s iconic orange thematic through a variety of fan engagements and activities, including “Beckham’s Bucket” and “Paint it Like a Pro.” All activations were carefully curated to weave in The Home Depot’s core products or messaging, yet appeal to the soccer fan at heart.
Our stadium footprints featured our Color Match bracket wall that showcased each countries colors through Behr paint swatches. The walls doubled as a large-scale photo opportunity giving fans the chance to capture their country’s moment has the tournament progressed.
At the heart of each footprint, experience and interaction, the effort was on legacy—creating meaningful, memorable moments that would stay with fans long after the final whistle.
RESULTS:
- 528,000 Giveaways Distributed
- 186 Total Activation Days
- 555,072 FIFA Fan Festival Footprint Attendees
- 72,406 Photos Taken at Stadium Footprints
