From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport has seen a surge in popularity and expanded global fanbases looking to embrace their newfound passions.
Octagon’s new “Fan Formula” research study focused on F1 fan culture, behaviors, and how the new generation of F1 fans are reshaping the future of the sport.
For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
When internal and external analysis revealed that Siemens needed a Global Sponsorship Strategy that improved activation, harmonized a cluttered portfolio, and delivered relevant messages, we were there to help. We guided them through a 4-step process that resulted in firm sponsoring guidelines with a strong focus on selecting and activating through storytelling.
The Sunshine Tour is a membership organisation of professional golfers in Southern Africa that runs and manages professional golf. The Tour is one of the six leading men’s tours that make up the International Federation of PGA Tours, which includes the PGA Tour, the DP World Tour, the Japan Golf Tour, the PGA Tour of Australasia and the Asian Tour.