For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
When internal and external analysis revealed that Siemens needed a Global Sponsorship Strategy that improved activation, harmonized a cluttered portfolio, and delivered relevant messages, we were there to help. We guided them through a 4-step process that resulted in firm sponsoring guidelines with a strong focus on selecting and activating through storytelling.
The Sunshine Tour is a membership organisation of professional golfers in Southern Africa that runs and manages professional golf. The Tour is one of the six leading men’s tours that make up the International Federation of PGA Tours, which includes the PGA Tour, the DP World Tour, the Japan Golf Tour, the PGA Tour of Australasia and the Asian Tour.