BMW: BMW Championship

In 2007, BMW of North America and Octagon joined forces with the PGA TOUR and Western Golf Association to launch the BMW Championship as part of the inaugural FedExCup Playoffs. Nearly two decades later, the BMW Championship stands as a premier showcase of the Top 50 players on the PGA TOUR, hosted in key markets and welcoming more than 100,000 fans annually. The event has earned the prestigious “PGA TOUR Tournament of the Year” title six times, an accolade that reflects both its impact and excellence.

Octagon: “Fan Formula” The New Generation of F1 Fans

From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport has seen a surge in popularity and expanded global fanbases looking to embrace their newfound passions.

Octagon’s new “Fan Formula” research study focused on F1 fan culture, behaviors, and how the new generation of F1 fans are reshaping the future of the sport.

Mastercard: Roland Garros

For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.

From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.

Siemens: Sponsorship Strategy and Communications

When internal and external analysis revealed that Siemens needed a Global Sponsorship Strategy that improved activation, harmonized a cluttered portfolio, and delivered relevant messages, we were there to help. We guided them through a 4-step process that resulted in firm sponsoring guidelines with a strong focus on selecting and activating through storytelling.

Mastercard: Player of the Match Soundtrack Trophy

Sunshine Tour: “Greatness Begins Here”

The Sunshine Tour is a membership organisation of professional golfers in Southern Africa that runs and manages professional golf. The Tour is one of the six leading men’s tours that make up the International Federation of PGA Tours, which includes the PGA Tour, the DP World Tour, the Japan Golf Tour, the PGA Tour of Australasia and the Asian Tour.

Cisco: The Connected Scarf

Doosan: Building Success Through Sponsorship

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