Following the global launch of Mastercard’s successful sonic ID brand campaign in 2022, Octagon’s long-time client engaged the agency to support efforts to further amplify awareness in Africa, including key Nigerian and South African markets. Octagon was briefed to help turn Mastercard’s mnemonic five-note brand melody into music that African audiences would stream and listen to outside of their Mastercard point of sale purchase experiences.
In 2007, BMW of North America and Octagon joined forces with the PGA TOUR and Western Golf Association to launch the BMW Championship as part of the inaugural FedExCup Playoffs. Nearly two decades later, the BMW Championship stands as a premier showcase of the Top 50 players on the PGA TOUR, hosted in key markets and welcoming more than 100,000 fans annually. The event has earned the prestigious “PGA TOUR Tournament of the Year” title six times, an accolade that reflects both its impact and excellence.
From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport has seen a surge in popularity and expanded global fanbases looking to embrace their newfound passions.
Octagon’s new “Fan Formula” research study focused on F1 fan culture, behaviors, and how the new generation of F1 fans are reshaping the future of the sport.
When The Home Depot asked Octagon to create an experience for their inaugural “Tips From The Tool Shaq” campaign during NCAA March Madness in 2024, we knew we had to think big… Shaq big.
So, our team set out to work on creating a space during both the Men’s and Women’s NCAA Tournaments that would let fans step into Shaq’s oversized world.
As an effort to expand its reach outside of North America, MLB annually presents World Tours featuring regular season games in international markets. For the 2024 season, Octagon was challenged to bring MLB’s first-ever regular-season game in Korea to life, and successfully hosted the Seoul Series.
As part of Standard Chartered’s focus on gender equality in sports, and the brand’s sponsorship of Liverpool FC’s men’s and women’s teams, Octagon was asked to develop a campaign that not only strengthened the important global spotlight on women’s soccer, but also served to inspire, empower, and educate girls to continue to participate in sports.
Octagon research discovered that 94% of women in C-suite positions played sports through their teens, but twice as many girls than boys quit sports by the age of 14.
As a result, Standard Chartered and Liverpool FC have made it their mission to raise awareness and invest in this issue. Countless brands are part of an effort to sponsor girls in sports, but their unique role is to empower girls in life through sport.