Octagon:
Passion Drivers®
Octagon’s proprietary Passion Drivers® research uncovers the “why” behind fan behavior, identifying the emotional and cultural factors that shape how and why people connect with sport.
Using this framework, Octagon has supported many of our clients by helping them map the core drivers of fandom across the sports they sponsor. Equipped with these insights our teams build more effective fan engagement and marketing activations.
If you’re interested in learning more about Passion Drivers® and how it can help your business better connect with sports fans, contact [email protected]