Following the global launch of Mastercard’s successful sonic ID brand campaign in 2022, Octagon’s long-time client engaged the agency to support efforts to further amplify awareness in Africa, including key Nigerian and South African markets. Octagon was briefed to help turn Mastercard’s mnemonic five-note brand melody into music that African audiences would stream and listen to outside of their Mastercard point of sale purchase experiences.
In 2007, BMW of North America and Octagon joined forces with the PGA TOUR and Western Golf Association to launch the BMW Championship as part of the inaugural FedExCup Playoffs. Nearly two decades later, the BMW Championship stands as a premier showcase of the Top 50 players on the PGA TOUR, hosted in key markets and welcoming more than 100,000 fans annually. The event has earned the prestigious “PGA TOUR Tournament of the Year” title six times, an accolade that reflects both its impact and excellence.
Launched in South Africa in 2021, electronics manufacturer Oppo entered an environment already cluttered with a number of established technology competitors, so they challenged Octagon to help “Get consumers to try something new.”
SA20 – Castle Lite, Official Beer Partner
Castle Lite is the Official Beer Partner of the SA20. The SA20 is South Africa’s premier T20 cricket league and the second-biggest T20 league (by viewership) in the world after the Indian Premier League (IPL). In October 2023, Octagon was appointed by Castle Lite to manage the partnership, which consisted of six teams and venues across the country, with 34 games in 30 days, starting on 10 January 2024.
RUGBY WORLD CUP SEVEN’S – Castle Lite, Global Partner
The Rugby World Cup Sevens was played over three days at the Cape Town Stadium from 9 – 11 September 2022, featuring 24 men’s teams and 16 women’s teams from around the world.
Ahead of the tournament, global partner Castle Lite turned to Octagon to provide all event management services for their activations within the stadium and at the official fan village. In addition, Octagon was tasked with the management of their hospitality facilities for their VIP guests.
For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
Just before the new Mbappes, Haalands, or Musialas break through to their professional career, we give them the platform they deserve. When Porsche asked us to create a new activation for their youth development platform “Turbo für Talente”, we went back to the drawing board and created the Porsche Football Cup.
For almost a decade, we’ve been redefining the meaning of hospitality, creating unrivalled experiences for Mastercard in the heart of the Austrian Alps.
The Hahnenkamm Races in Kitzbühel are known worldwide as the fastest and most spectacular skiing event on the FIS Alpine Skiing men’s race calendar. Once a year the Austrian town turns into one of the most spectacular skiing sites attracting more than 85,000 spectators to watch. As Kitzbühel transforms into a thrilling hub for ski enthusiasts and VIPs alike, our dedicated team gets to work.