Following the global launch of Mastercard’s successful sonic ID brand campaign in 2022, Octagon’s long-time client engaged the agency to support efforts to further amplify awareness in Africa, including key Nigerian and South African markets. Octagon was briefed to help turn Mastercard’s mnemonic five-note brand melody into music that African audiences would stream and listen to outside of their Mastercard point of sale purchase experiences.
In 2007, BMW of North America and Octagon joined forces with the PGA TOUR and Western Golf Association to launch the BMW Championship as part of the inaugural FedExCup Playoffs. Nearly two decades later, the BMW Championship stands as a premier showcase of the Top 50 players on the PGA TOUR, hosted in key markets and welcoming more than 100,000 fans annually. The event has earned the prestigious “PGA TOUR Tournament of the Year” title six times, an accolade that reflects both its impact and excellence.
For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
Just before the new Mbappes, Haalands, or Musialas break through to their professional career, we give them the platform they deserve. When Porsche asked us to create a new activation for their youth development platform “Turbo für Talente”, we went back to the drawing board and created the Porsche Football Cup.
For almost a decade, we’ve been redefining the meaning of hospitality, creating unrivalled experiences for Mastercard in the heart of the Austrian Alps.
The Hahnenkamm Races in Kitzbühel are known worldwide as the fastest and most spectacular skiing event on the FIS Alpine Skiing men’s race calendar. Once a year the Austrian town turns into one of the most spectacular skiing sites attracting more than 85,000 spectators to watch. As Kitzbühel transforms into a thrilling hub for ski enthusiasts and VIPs alike, our dedicated team gets to work.
As part of Standard Chartered’s focus on gender equality in sports, and the brand’s sponsorship of Liverpool FC’s men’s and women’s teams, Octagon was asked to develop a campaign that not only strengthened the important global spotlight on women’s soccer, but also served to inspire, empower, and educate girls to continue to participate in sports.
Octagon research discovered that 94% of women in C-suite positions played sports through their teens, but twice as many girls than boys quit sports by the age of 14.
As a result, Standard Chartered and Liverpool FC have made it their mission to raise awareness and invest in this issue. Countless brands are part of an effort to sponsor girls in sports, but their unique role is to empower girls in life through sport.
In an effort to help Tata Consultancy Services (TCS) amplify and activate their title sponsorship of the TCS New York City Marathon in 2023, Octagon was challenged with two primary objectives. First, continue to educate consumers, marathon participants, and viewers about the TCS brand and how the company helps their customers innovate, grow, and transform. And secondly, maximize TCS’ brand relationship with the iconic sports event.
Octagon is proud to celebrate 21 seasons of working with The Home Depot on its longstanding title sponsorship of ESPN’s “College GameDay,” and the iconic “College GameDay Built by The Home Depot” campaign.
In addition to being appointment TV for millions of viewers each weekend, the on-site experience and nationwide campaign – designed and managed by Octagon – has become synonymous with college football.