Hahnenkamm Races Kitzbühel

For almost a decade, we’ve been redefining the meaning of hospitality, creating unrivalled experiences for Mastercard in the heart of the Austrian Alps.

The Hahnenkamm Races in Kitzbühel are known worldwide as the fastest and most spectacular skiing event on the FIS Alpine Skiing men’s race calendar. Once a year the Austrian town turns into one of the most spectacular skiing sites attracting more than 85,000 spectators to watch.​ As Kitzbühel transforms into a thrilling hub for ski enthusiasts and VIPs alike, our dedicated team gets to work.

When Mastercard showed a first interest in the event, we led the negotiation with the rights holder and turned the idea into reality. Since then, we have run Mastercard’s B2B and B2C hospitality program for 200 guests each year. We book hotels and restaurants, visit the start hut, and watch the races from the exclusive Mastercard Lounge up close to provide everyone with the most original Kitzbühel experience. And if this is not enough, one thing really turns it into a once-in-a-lifetime moment:  We go skiing with the legends that have won the most dangerous ski run, the Streif.

But truth be told, it’s not all just fun and games. We host business sessions for the B2B program to discuss the latest fin-tech trends and innovations. Our team manages guest data and communications, designs and produces all branding materials, and runs day-to-day operations in the background, to make the experience as smooth as possible. This isn’t just business as usual – it’s business taken to the next level. And when a sudden snowstorm changes the whole program for the weekend, we have another Kaiserschmarn, keep our spirits up and just carry on.