FIFA World Cup 2022 Qatar:
Fan Area Experience

Octagon was commissioned to ideate, design, produce and operate the first in the competition history Fan Experience Area for the FIFA World Cup Qatar 2022 TM, in all 8 stadiums and throughout the 64 matches of the competition.

Starting from a blank page, we imagined 8 tailor-made fan zones, ranging from 12,000 to 20,000 sqm and integrating commercial affiliates (sponsors, F&B, merchandising) as well as a stage with an iconic design offering a variety of entertainment (DJs, cover bands) from 3 hours before kick-off until 1 hour after the final whistle.