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BMW: BMW Championship

In 2007, BMW of North America and Octagon joined forces with the PGA TOUR and Western Golf Association to launch the BMW Championship as part of the inaugural FedExCup Playoffs. Nearly two decades later, the BMW Championship stands as a premier showcase of the Top 50 players on the PGA TOUR, hosted in key markets and welcoming more than 100,000 fans annually. The event has earned the prestigious “PGA TOUR Tournament of the Year” title six times, an accolade that reflects both its impact and excellence.

Octagon: “Fan Formula” The New Generation of F1 Fans

From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport has seen a surge in popularity and expanded global fanbases looking to embrace their newfound passions.

Octagon’s new “Fan Formula” research study focused on F1 fan culture, behaviors, and how the new generation of F1 fans are reshaping the future of the sport.

THE HOME DEPOT: SHAQ YARD

Since 2024, Octagon has brought Shaq-sized DIY energy to the NCAA Men’s and Women’s Final Four through The Home Depot’s Tool Shaq, an interactive workshop experience built around basketball culture. But as America’s eyes turned to the backyard ahead of the World Cup, our team was tasked with growing The Tool Shaq beyond the workshop and bringing the fan experience outside.

FIFA World Cup 2022 Qatar: Fan Area Experience

Octagon was commissioned to ideate, design, produce and operate the first in the competition history Fan Experience Area for the FIFA World Cup Qatar 2022 TM, in all 8 stadiums and throughout the 64 matches of the competition.

Mastercard: Roland Garros

For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.

From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.

Porsche: Football Cup

Just before the new Mbappes, Haalands, or Musialas break through to their professional career, we give them the platform they deserve. When Porsche asked us to create a new activation for their youth development platform “Turbo für Talente”, we went back to the drawing board and created the Porsche Football Cup.

Mastercard: Hahnenkamm Races Kitzbühel

For almost a decade, we’ve been redefining the meaning of hospitality, creating unrivalled experiences for Mastercard in the heart of the Austrian Alps.

The Hahnenkamm Races in Kitzbühel are known worldwide as the fastest and most spectacular skiing event on the FIS Alpine Skiing men’s race calendar. Once a year the Austrian town turns into one of the most spectacular skiing sites attracting more than 85,000 spectators to watch.​ As Kitzbühel transforms into a thrilling hub for ski enthusiasts and VIPs alike, our dedicated team gets to work.

Mastercard: Player of the Match Soundtrack Trophy

Coca-Cola: FIFA World Cup Trophy Tour