From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport has seen a surge in popularity and expanded global fanbases looking to embrace their newfound passions.
Octagon’s new “Fan Formula” research study focused on F1 fan culture, behaviors, and how the new generation of F1 fans are reshaping the future of the sport.
When The Home Depot asked Octagon to create an experience for their inaugural “Tips From The Tool Shaq” campaign during NCAA March Madness in 2024, we knew we had to think big… Shaq big.
So, our team set out to work on creating a space during both the Men’s and Women’s NCAA Tournaments that would let fans step into Shaq’s oversized world.
SA20 – Castle Lite, Official Beer Partner
Castle Lite is the Official Beer Partner of the SA20. The SA20 is South Africa’s premier T20 cricket league and the second-biggest T20 league (by viewership) in the world after the Indian Premier League (IPL). In October 2023, Octagon was appointed by Castle Lite to manage the partnership, which consisted of six teams and venues across the country, with 34 games in 30 days, starting on 10 January 2024.
RUGBY WORLD CUP SEVEN’S – Castle Lite, Global Partner
The Rugby World Cup Sevens was played over three days at the Cape Town Stadium from 9 – 11 September 2022, featuring 24 men’s teams and 16 women’s teams from around the world.
Ahead of the tournament, global partner Castle Lite turned to Octagon to provide all event management services for their activations within the stadium and at the official fan village. In addition, Octagon was tasked with the management of their hospitality facilities for their VIP guests.
Octagon was commissioned to ideate, design, produce and operate the first in the competition history Fan Experience Area for the FIFA World Cup Qatar 2022 TM, in all 8 stadiums and throughout the 64 matches of the competition.
For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
Just before the new Mbappes, Haalands, or Musialas break through to their professional career, we give them the platform they deserve. When Porsche asked us to create a new activation for their youth development platform “Turbo für Talente”, we went back to the drawing board and created the Porsche Football Cup.
For almost a decade, we’ve been redefining the meaning of hospitality, creating unrivalled experiences for Mastercard in the heart of the Austrian Alps.
The Hahnenkamm Races in Kitzbühel are known worldwide as the fastest and most spectacular skiing event on the FIS Alpine Skiing men’s race calendar. Once a year the Austrian town turns into one of the most spectacular skiing sites attracting more than 85,000 spectators to watch. As Kitzbühel transforms into a thrilling hub for ski enthusiasts and VIPs alike, our dedicated team gets to work.