Experiential

Castle Lite: #TheLiteSideofSA20

SA20 – Castle Lite, Official Beer Partner

Castle Lite are the Official Sponsors of the Lite side of SA20. The SA20 is South Africa’s premier T20 cricket league and the second biggest T20 league (by viewership) in the world after the Indian Premier League (IPL). In October 2023, Octagon were appointed by Castle Lite to manage the partnership which consisted of six teams and venues across the country, with 34 games in 30 days, starting on the 10th of January 2024.

CASTLE LITE: Rugby World Cup Sevens

RUGBY WORLD CUP SEVEN’S – Castle Lite, Global Partner

The Rugby World Cup Sevens was played over three days at the Cape Town Stadium from 9 – 11 September 2022, featuring 24 men’s teams and 16 women’s teams from around the world.

Ahead of the tournament, global partner Castle Lite turned to Octagon to provide all event management services for their activations within the stadium and at the official fan village. In addition, Octagon was tasked with the management of their hospitality facilities for their VIP guests.

FIFA World Cup 2022 Qatar: Fan Area Experience

Octagon was commissioned to ideate, design, produce and operate the first in the competition history Fan Experience Area for the FIFA World Cup Qatar 2022 TM, in all 8 stadiums and throughout the 64 matches of the competition.

Mastercard: Roland Garros

For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.

From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.

Porsche: Football Cup

Just before the new Mbappes, Haalands, or Musialas break through to their professional career, we give them the platform they deserve. When Porsche asked us to create a new activation for their youth development platform “Turbo für Talente”, we went back to the drawing board and created the Porsche Football Cup.

Mastercard: Hahnenkamm Races Kitzbühel

For almost a decade, we’ve been redefining the meaning of hospitality, creating unrivalled experiences for Mastercard in the heart of the Austrian Alps.

The Hahnenkamm Races in Kitzbühel are known worldwide as the fastest and most spectacular skiing event on the FIS Alpine Skiing men’s race calendar. Once a year the Austrian town turns into one of the most spectacular skiing sites attracting more than 85,000 spectators to watch.​ As Kitzbühel transforms into a thrilling hub for ski enthusiasts and VIPs alike, our dedicated team gets to work.

Mastercard: Player of the Match Soundtrack Trophy

UNILEVER/REXONA: “NOT DONE YET”

When the biggest moment in sport in 23 years came to Australia, breaking TV and attendance records, Octagon lead Unilever, and its brand Rexona, into their first-ever FIFA Women’s World Cup as an official sponsor.​

Coca-Cola: FIFA World Cup Trophy Tour