FIFA World Cup Trophy Tour

In 2022, Octagon worked with Coca-Cola to execute the fifth edition of the FIFA World Cup Trophy Tour, leading up to FIFA World Cup Qatar 2022, which took the iconic FIFA World Cup Trophy to 51 countries across six continents, including all 32 qualified nations for the first time ever.

Over the past two years, Octagon worked closely with stakeholders across the world to plan events in each market that targeted a wide range of audiences, including thousands of fans, 11 Heads of State, and tens of thousands of additional customers, bottlers, media, and influencers.

The global experience not only included the Original Trophy — Coca-Cola’s key FIFA asset — and associated brand assets but experiential activations that link to the core campaign, including the innovative Coke Ink Studio, using advanced tech to allow fans to create custom temporary tattoos to show off their national pride. As part of the global Tour, Octagon guided the Coca-Cola FIFA World Cup Trophy to historic sites across the world, including the Eiffel Tower in Paris, Maracana Stadium in Rio de Janeiro, Coca-Cola Arena in Dubai, and Wembley Stadium in London, among a broad collection of other global landmarks.

The 2022 Coca-Cola FIFA World Cup Trophy Tour was a smashing success on all levels, with the Octagon team delivering more than 1,000 activation hours ​across 127 days, engaging tens of thousands of fans in 51 countries across six continents, featuring more than 20 FIFA World Cup legends, generating millions of video views across Instagram, and delivering 17 world-class concerts throughout the Tour.