Campaign

ADP: “Pace of Play”

On and off the course, anything can change the world of work. That’s why ADP designs forward-thinking solutions for the next anything.

Octagon worked with our partners at ADP to script and produce their newest TV and digital golf campaign, entitled “Pace of Play.”

STANDARD CHARTERED AND LIVERPOOL FC’S “PLAY ON”

As part of Standard Chartered’s focus on gender equality in sports, and the brand’s sponsorship of Liverpool FC’s men’s and women’s teams, Octagon was asked to develop a campaign that not only strengthened the important global spotlight on women’s soccer, but also served to inspire, empower, and educate girls to continue to participate in sports.

Octagon research discovered that 94% of women in C-suite positions played sports through their teens, but twice as many girls than boys quit sports by the age of 14.

As a result, Standard Chartered and Liverpool FC have made it their mission to raise awareness and invest in this issue. Countless brands are part of an effort to sponsor girls in sports, but their unique role is to empower girls in life through sport.

TCS: Imagine the Difference

In an effort to help Tata Consultancy Services (TCS) amplify and activate their title sponsorship of the TCS New York City Marathon in 2023, Octagon was challenged with two primary objectives. First, continue to educate consumers, marathon participants, and viewers about the TCS brand and how the company helps their customers innovate, grow, and transform. And secondly, maximize TCS’ brand relationship with the iconic sports event.

The Home Depot: “College GameDay Built by The Home Depot”

Octagon is proud to celebrate 21 seasons of working with The Home Depot on its longstanding title sponsorship of ESPN’s “College GameDay,” and the iconic “College GameDay Built by The Home Depot” campaign.

In addition to being appointment TV for millions of viewers each weekend, the on-site experience and nationwide campaign – designed and managed by Octagon – has become synonymous with college football.

Coca-Cola: FIFA World Cup Trophy Tour

MASTERCARD: THE SONIC TROPHY

BMW: Drive is the Difference

SNICKERS©: “Rookie Mistake”

Webex by Cisco & McLaren: #DriveTheDesign