As an effort to expand its reach outside of North America, MLB annually presents World Tours featuring regular season games in international markets. For the 2024 season, Octagon was challenged to bring MLB’s first-ever regular-season game in Korea to life, and successfully hosted the Seoul Series.
SA20 – Castle Lite, Official Beer Partner
Castle Lite is the Official Beer Partner of the SA20. The SA20 is South Africa’s premier T20 cricket league and the second-biggest T20 league (by viewership) in the world after the Indian Premier League (IPL). In October 2023, Octagon was appointed by Castle Lite to manage the partnership, which consisted of six teams and venues across the country, with 34 games in 30 days, starting on 10 January 2024.
RUGBY WORLD CUP SEVEN’S – Castle Lite, Global Partner
The Rugby World Cup Sevens was played over three days at the Cape Town Stadium from 9 – 11 September 2022, featuring 24 men’s teams and 16 women’s teams from around the world.
Ahead of the tournament, global partner Castle Lite turned to Octagon to provide all event management services for their activations within the stadium and at the official fan village. In addition, Octagon was tasked with the management of their hospitality facilities for their VIP guests.
For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
The Sunshine Tour is a membership organisation of professional golfers in Southern Africa that runs and manages professional golf. The Tour is one of the six leading men’s tours that make up the International Federation of PGA Tours, which includes the PGA Tour, the DP World Tour, the Japan Golf Tour, the PGA Tour of Australasia and the Asian Tour.
On and off the course, anything can change the world of work. That’s why ADP designs forward-thinking solutions for the next anything.
Octagon worked with our partners at ADP to script and produce their newest TV and digital golf campaign, entitled “Pace of Play.”
As part of Standard Chartered’s focus on gender equality in sports, and the brand’s sponsorship of Liverpool FC’s men’s and women’s teams, Octagon was asked to develop a campaign that not only strengthened the important global spotlight on women’s soccer, but also served to inspire, empower, and educate girls to continue to participate in sports.
Octagon research discovered that 94% of women in C-suite positions played sports through their teens, but twice as many girls than boys quit sports by the age of 14.
As a result, Standard Chartered and Liverpool FC have made it their mission to raise awareness and invest in this issue. Countless brands are part of an effort to sponsor girls in sports, but their unique role is to empower girls in life through sport.
In an effort to help Tata Consultancy Services (TCS) amplify and activate their title sponsorship of the TCS New York City Marathon in 2023, Octagon was challenged with two primary objectives. First, continue to educate consumers, marathon participants, and viewers about the TCS brand and how the company helps their customers innovate, grow, and transform. And secondly, maximize TCS’ brand relationship with the iconic sports event.