Following the global launch of Mastercard’s successful sonic ID brand campaign in 2022, Octagon’s long-time client engaged the agency to support efforts to further amplify awareness in Africa, including key Nigerian and South African markets. Octagon was briefed to help turn Mastercard’s mnemonic five-note brand melody into music that African audiences would stream and listen to outside of their Mastercard point of sale purchase experiences.
Since 2024, Octagon has brought Shaq-sized DIY energy to the NCAA Men’s and Women’s Final Four through The Home Depot’s Tool Shaq, an interactive workshop experience built around basketball culture. But as America’s eyes turned to the backyard ahead of the World Cup, our team was tasked with growing The Tool Shaq beyond the workshop and bringing the fan experience outside.
As an effort to expand its reach outside of North America, MLB annually presents World Tours featuring regular season games in international markets. For the 2024 season, Octagon was challenged to bring MLB’s first-ever regular-season game in Korea to life, and successfully hosted the Seoul Series.
For over 10 years, Octagon has managed the hospitality and activation programme of Mastercard at the French Open. Activations, ambassadors, assets, budget, guest and supplier management, promotions, ticketing, evaluation – we take care of it all.
From a hospitality perspective, over 6,000 guests have been hosted by Octagon since 2013, with an average of 650 B2B guests per year during the fortnight.
As part of Standard Chartered’s focus on gender equality in sports, and the brand’s sponsorship of Liverpool FC’s men’s and women’s teams, Octagon was asked to develop a campaign that not only strengthened the important global spotlight on women’s soccer, but also served to inspire, empower, and educate girls to continue to participate in sports.
Octagon research discovered that 94% of women in C-suite positions played sports through their teens, but twice as many girls than boys quit sports by the age of 14.
As a result, Standard Chartered and Liverpool FC have made it their mission to raise awareness and invest in this issue. Countless brands are part of an effort to sponsor girls in sports, but their unique role is to empower girls in life through sport.
In an effort to help Tata Consultancy Services (TCS) amplify and activate their title sponsorship of the TCS New York City Marathon in 2023, Octagon was challenged with two primary objectives. First, continue to educate consumers, marathon participants, and viewers about the TCS brand and how the company helps their customers innovate, grow, and transform. And secondly, maximize TCS’ brand relationship with the iconic sports event.
Octagon is proud to celebrate 21 seasons of working with The Home Depot on its longstanding title sponsorship of ESPN’s “College GameDay,” and the iconic “College GameDay Built by The Home Depot” campaign.
In addition to being appointment TV for millions of viewers each weekend, the on-site experience and nationwide campaign – designed and managed by Octagon – has become synonymous with college football.