Octagon is the leading Olympic & Action Sports athlete marketing agency in the industry, and has been at the forefront of representing and marketing Olympians since Olympic athletes were first allowed to pursue commercial opportunities. The agency has a proven history of building, communicating, and commercializing athlete-driven content and properties that have successfully maximized the marketability of Olympic athletes both domestically and internationally. 

Action Sports

Octagon has helped to pioneer the assimilation of action sport athletes into the mainstream commercial marketplace. The agency has developed creative marketing solutions, from traditional endorsement deals to ground-breaking digital partnerships, effectively expanding the reach and relevance of action sports.


Olympic and Action Sport athletes are challenged by a lack of consistent relevant exposure. Octagon excels at developing and commercializing sustainable platforms for exposure, affording our clients the ability to maintain credibility while delivering results for business partners. The agency has been instrumental in breaking down barriers and building comprehensive marketing programs and campaigns for clients. 


Communications is the most strategic element of the athlete marketing process. Octagon has demonstrated its ability to formulate key messages and package stories that provide meaningful exposure for clients while creating value for corporate and non-profit partners. Fully integrated marketing campaigns require strategic communications; it is the vital line between the athlete and the public, and for sustainable marketability, communications channels must be aligned to advance the strategic vision.

Strategic Initiatives

Octagon's Strategic Initiatives group works with talent and corporate clients to develop creative, sustainable, and lucrative brand platforms.  With the seismic shift in technology, media, and audience behavior, the SI group is helping to reinvent paradigm for content creators, brands, and audiences.  Our clients are recognized for their highly engaged and loyal audiences, best-class content, broad businesses initiatives, and monetization of available platforms.

Video Production

Content is critical to the process of marketing an athlete. Octagon created this production capability to serve as a turn-key solution for developing, producing, and distributing athlete content across multiple platforms. From commercials to documentaries and webisodes to instructional DVD’s, we are a full-service capability that delivers comprehensive marketing solutions.

Olympics & Action Sports

At Octagon, we live and breathe Olympic & Action Sports every day of every season of every year. From helping build the first halfpipe in snowboarding to remaining at the forefront of Olympic athlete representation, we have been trailblazing the rise and significance of action sports and the Olympic movement since the very beginning. Successfully managing gold medalists at every Olympic Games since commercialization in 1984, only we can predict the next right move to help you carve your individual path in this thrilling and ever-evolving world.

Nathan AdrianSwimming

Ricky BerensSwimming

Simone BilesGymnastics

Alana BlanchardSurfing

Bob BowmanOlympic & Arizona State Swim Coach

Mitchie BruscoSkateboarding

Monyca Byrne-WickeySurfing

Kelly ClarkSnowboarding - Halfpipe

Natalie CoughlinSwimming

Katie HoffSwimming

Brenna HuckabyPara Snowboarding - Banked Slalom, SBX

Chase KaliszSwimming

Nolan KasperAlpine Skiing

Josh KerrSurfing

Chris KlugSnowboarding

Lenny KrayzelburgSwimming

Jules MarinoSnowboarding - Slope Style & Big Air

Teri McKeeverOlympic & Cal Berkeley Swimming Coach

Hans MindnichSnowboarding

Nils Mindnich Snowboarding

Dominique MoceanuGymnastics

Sam MorseAlpine Skiing

Troy MurphyMogul Skiing

Dan O'BrienDecathlon

Maddie PetersonSurfing

Michael PhelpsSwimming

Ross PowersSnowboarding

Aly RaismanGymnastics

Kikkan RandallNordic Skiing

Jack RobinsonSurfing

Allison SchmittSwimming

Jordy SmithSurfing

Hannah TeterSnowboarding - Halfpipe

Nikki Van DijkSurfing - Short Board

Seth WescottSnowboarding - Snowboardcross

Laura WilkinsonDiving

Chippa WilsonSurfing

Sebastian ZietzSurfing

Janey MillerVice President, OlympicsBoulder, CO

Amen TeterGlobal Director, Action SportsPortland, OR

Greg FernandezGlobal Director of SurfingEncinitas, CA

Drew JohnsonDirector, Strategic CommunicationsSouth Portland, ME

Ben MorrillDirector, Business OperationsSouth Portland, ME

Emily HejlikSenior Client ManagerSouth Portland, ME

Elise BowerExecutive AssistantSouth Portland, ME

Brooke ChandorSales & Marketing CoordinatorSouth Portland, ME

Kelly FerreroCoordinator, Olympics & Action SportsBoulder, CO

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