Paddy Power Rescues Punters From Big-Time Blunders In New “More Chances” Campaign

February 7, 2022

UK Campaign created by Octagon includes Three TVCs, Radio and Outdoor

Paddy Power, with the help of creative agency Octagon, have launched an all-new national television campaign that embraces the familiar faux pas of everyday punters.

The new campaign, aptly titled “More Chances,” emphasizes the truth that in today’s world, more chances are hard to come by.

Directed by two-time Academy Award-nominee Peter Cattaneo of Academy Films, the campaign is headlined by three TV spots, entitled “Mum,” “Girlfriend,” and “Funeral.” “Mum” will be the first of the three to debut.

The cheeky, cringe-inducing commercials highlight everyday mishap-makers. Fortunately for them, Paddy Power Games is always there to offer them another chance – and another after that – when no one else will.

The campaign also includes additional radio, out-of-home, and digital executions that will run across the U.K during the next twelve months.

“In life, we all know there are times when you only get one chance. If you blow it, we want our punters to know they’ll always get more chances with Paddy Power,” said Andy O’Rourke, Gaming Brand Manager, Paddy Power. “With our Daily Jackpots and Wonder Wheel, your chances are really endless.”

“We wanted to put a real-world lens on a category that too often defaults to glitz and glamour. When it comes to blown chances, we’ve all been there, and we all deserve another spin at the wheel,” said Josh Green, Executive Creative Director, Octagon. “Hopefully, we’ve shown that whatever happens, Paddy Power is always on the side of punters.”

The work was written and art directed by Jonny Watson and Dan Harrison at Octagon.

To check out the hilarious new campaign, click here.



Executive Creative Director: Josh Green

Creative Directors: Dan Harrison and Jonny Watson

Head of Planning: Henry Nash

Planner: Ed McKenna

Client Services Director, UK: James Logan

Senior Account Manager: Florence Dailey

Head of Creative Delivery: Lisa Mesztig

Project Manager: Rebekah Flatman

Head of Production: Roz Barnfield

Executive Producer: Sam Farrance

Senior Producer: Sam Dalton

Music Supervisor: Nick Morgan

Paddy Power

Michelle Spillane – Marketing & Brand Director UK&I

Emer McCarthy – Head of Brand Strategy for Paddy Power

Andy O’Rourke – Brand & Marketing Manager Paddy Power

Natasha Son – Brand Marketing Executive – Gaming

Marcus Richardson  – Head of Film & Motion

Production Company: Academy Films

Director: Peter Cattaneo

EP Medb Riordan @medbriordan

Producer: Jacob Swan Hyam

PM: Charlie Jones

DOP: Jonas Mortensen
1st AD Clara Paris

2nd Ad Andrew Vanneck

Location Manager Ben Carter

Sound Recordist Simon Haggis

Production Designer Ben Lack

Costume Designer George Buxton

Hair and make up artist: Ezana Ove

Post Production: The Quarry & Youngster

Editor: Scott Cato

Assistant Editor: Christina Hill

Producer: Dave Frost

Colourist Seamus O’Kane

Angus Wilson – VFX and Flame Angus Wilson & Inti Martinez

Senior VFX Producer :Victoria Lovejoy

VFX Producer: Chloe Bruce-Gardyne

Audio Post Production: SNK Sound Studios


Paddy Power Betfair plc is one of the leading sports betting and gaming groups in the world. The business was formed from the February 2016 merger of Paddy Power plc and Betfair Group plc and has four divisions: Online, which runs two of Europe’s leading online sports betting and gaming brands, Paddy Power and Betfair, as well as a telephone based sportsbook and a number of B2B partnerships, Australia, consisting of Sportsbet, the market leader in the fast-growing Australian online betting market, US, which combines TVG, America’s leading horseracing TV and wagering network, Betfair Casino, an online casino in New Jersey, the Betfair New Jersey Exchange and DRAFT, an early-stage operator in daily fantasy sports, Retail, which operates 623 Paddy Power betting shops across the UK and Ireland.


Octagon is the preeminent creative, integrated marketing, and talent management agency in global sports and entertainment. The agency creates distinctive creative and marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.

Learn more at and globally at