Directed by two-time Academy Award-nominee Peter Cattaneo of Academy Films, the campaign is headlined by three TV spots, entitled “Mum,” “Girlfriend,” and “Funeral.” “Mum” will be the first of the three to debut.
The cheeky, cringe-inducing commercials highlight everyday mishap-makers. Fortunately for them, Paddy Power Games is always there to offer them another chance – and another after that – when no one else will.
The campaign also includes additional radio, out-of-home, and digital executions that will run across the U.K during the next twelve months.
“In life, we all know there are times when you only get one chance. If you blow it, we want our punters to know they’ll always get more chances with Paddy Power,” said Andy O’Rourke, Gaming Brand Manager, Paddy Power. “With our Daily Jackpots and Wonder Wheel, your chances are really endless.”
“We wanted to put a real-world lens on a category that too often defaults to glitz and glamour. When it comes to blown chances, we’ve all been there, and we all deserve another spin at the wheel,” said Josh Green, Executive Creative Director, Octagon. “Hopefully, we’ve shown that whatever happens, Paddy Power is always on the side of punters.”
The work was written and art directed by Jonny Watson and Dan Harrison at Octagon.
To check out the hilarious new campaign, click here.
Executive Creative Director: Josh Green
Creative Directors: Dan Harrison and Jonny Watson
Head of Planning: Henry Nash
Planner: Ed McKenna
Client Services Director, UK: James Logan
Senior Account Manager: Florence Dailey
Head of Creative Delivery: Lisa Mesztig
Project Manager: Rebekah Flatman
Head of Production: Roz Barnfield
Executive Producer: Sam Farrance
Senior Producer: Sam Dalton
Music Supervisor: Nick Morgan
Michelle Spillane – Marketing & Brand Director UK&I
Emer McCarthy – Head of Brand Strategy for Paddy Power
Andy O’Rourke – Brand & Marketing Manager Paddy Power
Natasha Son – Brand Marketing Executive – Gaming
Marcus Richardson – Head of Film & Motion
Production Company: Academy Films
Director: Peter Cattaneo
EP Medb Riordan @medbriordan
Producer: Jacob Swan Hyam
PM: Charlie Jones
DOP: Jonas Mortensen
1st AD Clara Paris
2nd Ad Andrew Vanneck
Location Manager Ben Carter
Sound Recordist Simon Haggis
Production Designer Ben Lack
Costume Designer George Buxton
Hair and make up artist: Ezana Ove
Post Production: The Quarry & Youngster
Editor: Scott Cato
Assistant Editor: Christina Hill
Producer: Dave Frost
Colourist Seamus O’Kane
Angus Wilson – VFX and Flame Angus Wilson & Inti Martinez
Senior VFX Producer :Victoria Lovejoy
VFX Producer: Chloe Bruce-Gardyne
Audio Post Production: SNK Sound Studios
ABOUT PADDY POWER:
Paddy Power Betfair plc is one of the leading sports betting and gaming groups in the world. The business was formed from the February 2016 merger of Paddy Power plc and Betfair Group plc and has four divisions: Online, which runs two of Europe’s leading online sports betting and gaming brands, Paddy Power and Betfair, as well as a telephone based sportsbook and a number of B2B partnerships, Australia, consisting of Sportsbet, the market leader in the fast-growing Australian online betting market, US, which combines TVG, America’s leading horseracing TV and wagering network, Betfair Casino, an online casino in New Jersey, the Betfair New Jersey Exchange and DRAFT, an early-stage operator in daily fantasy sports, Retail, which operates 623 Paddy Power betting shops across the UK and Ireland.
Octagon is the preeminent creative, integrated marketing, and talent management agency in global sports and entertainment. The agency creates distinctive creative and marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.
With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.
For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.