May 25, 2023

Shaw to Lead Octagon’s Creative, Planning, Strategy, and Production Teams Across the Region

LONDON – 25 May 2023 – Octagon, the leading global creative agency in sport and entertainment, has announced the elevation of Ryan Shaw to Executive Creative Director. In the role, Shaw will oversee the creative, planning, strategy, and production output in the UK, as well as provide support to the agency’s key European clients. Shaw will report directly to Joel Seymour-Hyde, Managing Director, Octagon UK.

Shaw will lead a dynamic creative team, which has produced award-winning creative campaigns for clients, including Cisco, Mastercard, Expedia, Paddy Power, and many more. Overseeing Octagon’s efforts to push creative and innovative ideas, Shaw will be supported by a powerhouse team of some of the creative industry’s most visionary minds, elevating some of the world’s most revered brands as well as sports and entertainment properties.

“Ryan’s tremendous experience leading creative teams, and his remarkable track record for delivering innovative and award-winning creative work, will help take Octagon and our clients to new levels,” said Seymour-Hyde. “We are proud to have Ryan leading our team and look forward to him continuing to bring the creative vision of the agency to life.”

“As Executive Creative Director, I am excited to build on the brilliant work Octagon has delivered time and again for our clients. The breadth of creativity to be explored across sports and entertainment, and continuing to produce thoughtful and impactful work for clients is beyond exciting,” said Shaw. “I’m keen to level up our creative prowess even further and harness our incredible talent to push creative boundaries in sponsorship, and further grow our reputation for creative excellence.”

Prior to his role as ECD, Shaw served as Creative Director since 2018, during which time he has been integral to a number of new business wins and has produced some of the agency’s most successful campaigns, including Cisco’s “Connected Scarf,” Expedia’s “With You All The Way,” Chivas’ “Regal FC,” and Sipsmith’s “Swancierge.” Previously, Shaw served as Creative Director for White Label, and The Bank Agency.


Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.