OCTAGON SIGNS MOST DECORATED WINTER OLYMPIAN IN HISTORY JOHANNES HØSFLOT KLAEBO

Portland, ME – April 30, 2026 – Global sports and entertainment marketing leader Octagon today announced the signing of Norwegian cross-country skiing sensation Johannes Høsflot Klaebo, the all-time gold-medal leader in Winter Olympic history with 11 golds including a record-setting performance of six gold medals in a single Games set at Milan-Cortina 2026, to an exclusive marketing representation agreement.

Klaebo, 29, is one of the most dominant winter sport athletes in history with 113 World Cup victories and 13 career Olympic medals (11 gold, 1 silver, 1 bronze). He is the first athlete to win all six cross-country events at a single Games and holds the second-most Olympic golds (11), Summer or Winter, in history. The first male skier to register more than 100 individual World Cup titles, he is the most-decorated male skier of all-time and is second overall behind only fellow Norwegian Marit Bjorgen (114).

“Johannes is truly in a unique class of global athletes,” said Peter Carlisle, Octagon’s Managing Director of Olympics. “Through his historic performances, he has transcended his sport yet remains deeply committed to the continued growth of cross-country skiing. This combination of authenticity and international appeal resonates well beyond Norway, skiing, and the sport itself, as reflected in his rapidly growing fanbase. Johannes has tremendous team behind him, and we are excited to partner with them to further expand his global platform across performance, outdoor, fashion, and lifestyle categories as he enters the prime of his career.”

Klaebo’s historic performance in Milan-Cortina 2026 followed an epic showing at the 2025 FIS Nordic Ski World Championships in his hometown of Trondheim, Norway, where he captured six gold medals in six events while becoming the most-decorated male cross-country skier of all time, with 15 overall World Championship gold medals. The youngest male skier in history to win a FIS Cross-Country World Cup, the Tour de Ski, and an Olympic event in cross-country skiing, Klaebo completed his 2025-26 season by sweeping the World Cup overall, sprint, and distance titles.

“I’ve built an incredible team around me over the years and at this stage of my career I wanted to add a partner with deep Olympic expertise and global reach,” said Klaebo. “Octagon understands how to support athletes at the highest level, and I’m excited to work together to grow my platform, develop partnerships that align with who I am and help me achieve my career goals on the World Cup circuit, future Olympics and beyond.”

Born in Oslo and raised in Trondheim, Klaebo made his Olympic debut at PyeongChang 2018 where he won three gold medals, followed by two gold, one silver, and one bronze at Beijing 2022. Affectionally known as “Rocket Man” and “King Klaebo”, he spends his summers endurance training at altitude in Park City, UT with his long-term sights set on competing in the French Alps 2030 and Utah 2034 Winter Games.

Klaebo is active and engaged on social media with a footprint of nearly one million followers, regularly capturing behind-the-scenes content of his training, competition, and everyday lifestyle that he shares across Instagram, Facebook, and YouTube. Recently named to Forbes Europe 30 Under 30 Class of 2026 as a next generation game changer, his corporate portfolio includes partnerships with Hoka, Richard Mille, Uno-X, Craft Sportswear, Hestra, Fisher, and Leki.

About Octagon:

Octagon is a global leader in talent management and marketing across the international sports and entertainment industry. The agency represents more than 900 of the most prominent athletes, personalities, and properties, and works with many of the world’s largest brands and Fortune 500 companies. Octagon’s Olympics Division is a full-service marketing representation group whose accomplished clientele spans summer and winter sports. For more information, please visit www.octagon.com.

— OCTAGON —