March 4, 2024

Named a Top Three Agency Operating in the Business of Sports

Sports Business Journal (SBJ) today selected Octagon to its inaugural list of the “Best Places to Work in Sports.” Octagon was recognized as a top-three company in its size and category, earning medalist honors among agencies with 50 or more employees.

An editorial initiative developed by SBJ, in collaboration with HR tech provider Quantum Workplace, the list highlights the top workplaces for businesses operating in sports, and provides job seekers and current industry employees key information about the best companies across the sports landscape. As part of the selection process, Quantum Workplace conducted a rigorous analysis, including anonymously surveying thousands of company employees, to sort through the high volume of entrants and determine this exclusive list of top workplaces.

“Our collective People and Culture team and our organization as a whole are honored to be named by SBJ as one of the best places to work in sports. While we’ve built an incredible reputation for our agency, whether through our long-standing client relationships, industry awards, and more, it is exciting to be recognized for our culture in SBJ’s first-ever list,” said Brian Smith, EVP of People and Culture, Octagon. “People always ask me what separates us from our competitors and why I’ve been at Octagon for 17 years, my immediate response is the People. One of the biggest contributors to our cultural success is that culture isn’t just a ‘People and Culture’ responsibility. The importance of culture is supported and demanded all the way through our organization, from entry-level to CEO.”

“This accolade is a true testament to the passion and contributions our team brings to Octagon every day,” said Julie Kennedy, SVP of People & Culture, Octagon. “For more than 40 years, our people have been the centerpiece of our company, and they are the ones that consistently set the tone for who we are both inside and outside the walls of Octagon.”

“As the sports industry has become more sophisticated, employees are looking for best-in-class work environments that focus on culture, development, impact, and making a difference,” said Abe Madkour, Publisher and Executive Editor of SBJ. “Together with Quantum Workplace, we’ve created a trusted ranking, with context, for the sports industry highlighting the very best places to work.”

Octagon has also recently been selected as a top workplace by The Washington Post, Charlotte Observer, Hearst Media Group, LinkedIn, and more.

To view the full list of SBJ’s “Best Places to Work in Sports,” click here.


Octagon is the preeminent talent management, integrated marketing, and creative agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.


Sports Business Journal (SBJ), a subsidiary of Leaders Group Sports, an Advance company, sits at the epicenter of the sports industry. Headquartered in Charlotte, SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals, and partnerships. SBJ’s award-winning media content is delivered through multiple media platforms, hallmark events, and market-leading data. To learn more visit: www.sportsbusinessjournal.com.