OCTAGON HONORED WITH SECOND CONSECUTIVE “AGENCY OF THE YEAR: BRAND CONSULTING” AWARD AT 2026 SPORTS BUSINESS AWARDS
May 20, 2026
Win Marks Octagon’s Ninth Overall Agency Victory at SBJ’s Annual Awards Show
STAMFORD, Conn. – May 20, 2026 – Octagon was honored this evening with Sports Business Journal’s 2026 Sports Business Award for “Agency of the Year: Brand Consulting.” The recognition marks Octagon’s second consecutive win in the category, fifth total win for Brand Marketing and Consulting, and the ninth overall victory for the agency at the Sports Business Awards.
Octagon was previously recognized for “Agency of the Year: Brand Consulting” in 2025, and has won for “Best in Corporate Consulting, Client Services, and Marketing” in 2020, 2015, and 2013. In addition, Octagon has won the Sports Business Award for “Best Talent Representation of the Year” three times, in 2021, 2018, and 2016. Octagon was also recognized as “Agency of the Year” at the inaugural Sports Business Awards in 2008.
“We’re extremely proud to repeat as Agency of the Year for Brand Consulting,” said Lou Kovacs, President of Marketing North America. “Back-to-back recognition like this speaks to the consistency of our work, the trust our clients place in us and the standard our teams bring each day. We’re focused on helping our clients use sports and entertainment fandom as a force multiplier that drives business results.”
Octagon’s year was highlighted by a range of campaigns, partnerships, and experiences across the global sports landscape. The agency works with a broad roster of industry-leading brands, including AB InBev, BMW, Coca-Cola, Delta Air Lines, Mastercard, The Home Depot, UPS, and others, developing programs designed to connect with consumers across sport’s biggest stages.
ABOUT OCTAGON:
Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.
For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.
–OCTAGON–