OCTAGON BRINGS THE FIFA WORLD CUP 2026™ TO LIFE FOR BRANDS AND FANS
June 11, 2026
Agency Supporting Eight FIFA World Cup Sponsor Clients Across All 16 Host Cities and 104 Matches
STAMFORD, Conn. – June 11, 2026 – As the FIFA World Cup 2026™ kicks off across Canada, Mexico and the United States, Octagon is proud to support its largest FIFA World Cup operation to date, delivering marketing, experiential, hospitality, talent and creative programs across the world’s biggest sporting event.
Supporting eight FIFA World Cup sponsor and partner clients, more than any other agency, Octagon’s work will span all 16 host cities and each of the tournament’s 104 matches. Across the competition, more than 700 Octagon team members will help bring client programs to life.
The agency’s footprint extends well beyond the pitch. Throughout the tournament, Octagon will oversee more than 725 experiential events, 900 client activation days, 200 hospitality days, and 150 viewing parties, while managing 62,500+ tickets, 19,000 hotel nights and welcoming more than 10,000 hospitality guests. More than 3.1 million premium items will be distributed to fans, helping create memorable experiences across the tournament.
FIFA World Cup 2026™ also marks Octagon’s 11th FIFA Men’s and Women’s World Cup, reinforcing decades of experience helping brands connect with fans on sport’s biggest stage. With client programs spanning all three host nations, the agency’s work will be supported by more than 500 on-site staff, traveling a combined 1.5 million miles throughout the tournament.
As the tournament unfolds over the coming weeks, Octagon will continue helping brands create meaningful fan connections while delivering best-in-class experiences at every stage of the FIFA World Cup journey.
ABOUT OCTAGON:
Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.
For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.
–OCTAGON–