October 4, 2023

Futcher To Oversee Creative, Planning, and Strategy Output Across the Region, as well as Octagon APAC’s Integrated Creative Studio

SINGAPORE – October 4, 2023 – Octagon, the preeminent global creative, integrated marketing, and talent management agency in sports and entertainment, has announced the addition of Guy Futcher as Executive Creative Director of Octagon APAC.

Futcher will lead all creative development, production, planning, and strategy for Octagon’s accounts in the region, including Mastercard, Standard Chartered, and Unilever. Based in Octagon’s Singapore office, Futcher will report to Joanne Warnes, Managing Director, Octagon APAC.

Additionally, Futcher will oversee Octagon’s Creative Studio, the agency’s full-service production division specializing in branded entertainment and content production that emotionally connects audiences and consumers with brands.

“As we look to continue to strengthen our Octagon APAC team, we are thrilled to appoint Guy as Executive Creative Director in the region,” said Warnes. “Bringing a wealth of creative knowledge and experience across global, regional, and local brands, Guy will continue to evolve our creative offering and further establish our world-class services, and the award-winning campaigns we create for our clients. Guy has already hit the ground running, making an immediate impact, producing some powerful reactionary work for Unilever during the 2023 FIFA Women’s World Cup.”

“For years I’ve wanted to expand my creative experience in the sports and entertainment world. To have the opportunity to do so with Octagon’s world-class team, is beyond exciting,” said Futcher. “Already, I can see that the team is passionate, the clients are hungry, and the exponential potential we have to continue driving impact in this part of the world. Add to that, the chance to utilise new tech, create change at scale, and deepen connections with fans everywhere, and I feel like all my footy finals have come at once.”

Prior to joining Octagon, Futcher served as Regional Creative Director at VCCP Singapore, leading local, national, and regional creative projects for Shell, Deliveroo, SunLife Insurance, and Cathay Pacific, among others. Previously, Futcher also held prominent creative roles at other agencies, including as Executive Creative Director at VMLY&R, as well as Creative Director titles at both M&C Saatchi Australia and Leo Burnett.

For more than two decades, Futcher has built innovative, cross-channel campaigns for some of the world’s most notable brands, and his work has been recognized by the industry’s leading award shows, including Cannes, Clios, D&AD, The Effies, Spikes, and The One Show.

ABOUT OCTAGON: Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.