OCTAGON ADVISES PAC-12 ON NEW FIVE-YEAR MEDIA PARTNERSHIP WITH USA SPORTS

The Pac-12 Conference and USA Sports today jointly announced a five-year partnership that will begin in 2026–27 and feature the new Pac-12 as the premier college sports offering on USA Network, including regular season action for football, men’s basketball and women’s basketball, as well as the league’s men’s basketball tournament.

As the Pac-12’s exclusive media rights advisor, Octagon supported the conference throughout the development of its long-term media strategy and its partnerships with CBS Sports, The CW and USA Sports.

As part of the partnership, which runs through the 2030–31 season, USA Network will feature consistent regular season action for the new Pac-12, including:

• 22 regular season football games each season
• 50 regular season men’s basketball games each season
• 5–10 regular season women’s basketball games each season

USA Sports will also be home to the Pac-12’s men’s basketball tournament leading up to the championship game, which will air on CBS.

“The new Pac-12 is where tradition meets transformation — a unique opportunity in the rapidly-evolving college sports landscape that strongly aligns with the go-forward vision of USA Sports,” said Pac-12 Commissioner Teresa Gould. “We are thrilled to launch this partnership with the USA Sports team and leverage our shared vision to build something unique and special.”

“USA Sports is proud to partner with the new Pac-12 and showcase the league to a national audience on USA Network,” said Matt Hong, President of USA Sports. “Our partnership further establishes USA Network as a destination for all sports fans, with weekends packed with Pac-12 football doubleheaders and men’s and women’s basketball double- and triple-headers beginning next fall.”

With the announcement, Pac-12 football will see its regular season home games broadcast across CBS, The CW, CBS Sports Network and USA Network, as well as the Pac-12 Football Championship Game on CBS. The overwhelming majority of the new Pac-12’s regular season home men’s basketball games will also be distributed across CBS, The CW, CBS Sports Network and USA Network, with the tournament games airing on USA Network up to the championship game on CBS.

Pac-12 Enterprises, the broadcast production arm of the conference, will produce all football, men’s basketball and women’s basketball games on USA Network as part of the partnership, totaling 80+ events annually.

Now with three long-term media partners in CBS Sports, The CW and USA Sports, the new Pac-12 — featuring Boise State, Colorado State, Fresno State, Gonzaga, Oregon State, San Diego State, Texas State, Utah State and Washington State — will see several notable highlights as part of its partnerships, including:

• Football’s maximum reach & national exposure: All regular season home games available to 100% of U.S. households via national broadcast networks (CBS and The CW) or national cable/streaming networks (CBS Sports Network and USA Network). 
• Men’s Basketball: More than 70% of regular season home games across CBS, The CW, CBS Sports Network and USA Network, with tournament games on USA Network prior to the title game on CBS.
  
  
• Women’s Basketball: The CW will carry 15 regular season games; USA Network will carry 5–10; semifinal and championship games of the league’s tournament will air on The CW.
  
  
• Pac-12 Enterprises Production: The league’s in-house production company will produce 150+ broadcasts annually for all media partners.

Oregon State and Washington State are currently operating as members of the Pac-12 Conference as part of an NCAA two-year grace period and will continue to do so for the 2025–26 academic season prior to new members officially joining in 2026–27. All current and incoming members continue to collaboratively chart additional business matters and future conference considerations.

ABOUT USA SPORTS

USA Sports is home to premier sporting events airing on USA Network, Golf Channel, and CNBC across the calendar year, including NASCAR, PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour, PGA of America, DP World Tour, Augusta National, Atlantic 10 basketball, and League One Volleyball (LOVB), and more. Golf Channel – the first-ever single-sport cable network which was founded in 1995 – delivers comprehensive live golf tournament, studio and shoulder programming and is the television home of the sport and industry in the United States. USA Sports is a division of VERSANT, Comcast Corporation’s planned spin-off, which will be a leading independent publicly traded media company comprised of most of NBCUniversal’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine.

ABOUT VERSANT

VERSANT, Comcast Corporation’s planned spin-off, will be a leading independent publicly traded media company comprised of most of NBCUniversal’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed in early 2026, subject to the satisfaction of customary conditions.

ABOUT OCTAGON:

Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.

                                                       –OCTAGON–