Octagon Adds Sarah Glover And Lucy Collier As Global Creative Directors, Expanding Agency’s Creative Firepower

April 20, 2022

Octagon, the global creative agency specializing in sport and entertainment, announced today the addition of Sarah Glover and Lucy Collier as Creative Directors, further expanding the agency’s creative offering globally.

Glover and Collier, better known as “Sarah & Loose,” join Octagon, which serves as agency of record for more than 50 Fortune 500 brands worldwide. The creative agency veterans will be based in Octagon’s London office and will help guide creative development for a number of the agency’s global client accounts, including Mastercard.

“We are continually pushing ourselves to grow our global capabilities to become the leading creative agency in sport, entertainment, and culture,” said Ben Hartman, Chief Client Officer, Octagon. “Sarah & Loose are proven creative leaders. They bring big-time talent along with diverse and global experience. We’re excited to have them hit the ground running, as we continue to produce the best possible work in this space.”

Prior to Octagon, Glover and Collier were Creative Directors at Leagas Delaney in London, leading work for Patek Philippe, The Dalmore and Royal British Legion. Glover has held creative leadership positions at a number of global agencies, including VMLY&R, Publicis, and BBDO working on Starbucks, Bailey’s, and Mars. Collier has held creative leadership positions at Engine and Wieden + Kennedy, working on Nike, Honda and Nokia.

On signing on with the agency Glover and Collier said, “We are incredibly excited about joining Octagon. The Sports and Entertainment category is a gold mine for creative opportunity. We’ve found kindred spirits in Octagon’s global creative team and we look forward to rolling our sleeves up and creating great work together.”

Glover and Collier join Executive Creative Directors Lizi Hamer (APAC), Josh Green (Europe), and Kenny Rennard (U.S.) on Octagon’s global creative team.

Click here for images of Glover and Collier.


Octagon is the preeminent global creative agency specialising in sport, entertainment and culture. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies throughout the world, and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

For more than 30 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking creative and marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.