BitMEX To Digitize AC Milan’s Greatest Moments As NFTs, Featuring Club Legends Franco Baresi, Daniele Massaro, And Massimo Ambrosini

May 6, 2022

NFTs Created by Octagon, and Designed by Creative Studio Burn & Broad, Celebrate Iconic Moments in AC Milan History

All Proceeds to Support the Fondazione Milan

BitMEX and AC Milan today announced the launch of a limited edition “Born to Lead” NFT collection, a series of one-of-a-kind digital artworks celebrating epic achievements and iconic moments in AC Milan history, featuring club legends Franco BaresiDaniele Massaro, and Massimo Ambrosin

Created in collaboration with global sports marketing agency Octagon, the “Born to Lead” NFTs will bring BitMEX’s partnership with AC Milan to life for fans through exclusive art, designed by NFT creative studio Burn & Broad.

Two documentary-style short films will also accompany the NFTs, each providing exclusive content and in-depth looks at the historical AC Milan moments being celebrated, as well as capturing the behind-the-scenes process of the creation of the NFTs.

The “Born to Lead” NFT collection not only will provide fans an opportunity to own part of their club’s history, it will also offer a chance to witness magic in the future, with each NFT owner also receiving two tickets to every AC Milan home game for the 2022-23 season.

The NFT collection will be live for auction today at 9 a.m. (GMT+1) at BornToLead.Club/nfts, with all proceeds donated to the Fondazione Milan, AC Milan’s non-profit arm focused on supporting football and charitable initiatives around the world.

“AC Milan’s legendary moments featured on the NFTs have drawn many to fall in love with the sport, and now they are forever immortalized on the blockchain,” said Michele Bertacco, BitMEX, Chief Marketing Officer. “With the BitMEX ‘Born to Lead’ campaign, we want to inspire and empower football fans around the world to adopt crypto and enjoy the benefits of our partnership with the Club.”

“This is a fantastic project that is able to successfully combine AC Milan’s innovative nature with its heritage and tradition. A homage to some of the most iconic moments in the long history of the Club with a modern twist,” said Casper Stylsvig, AC Milan, Chief Revenue Officer. We are particularly proud that this project will also contribute to supporting Fondazione Milan and their honorable charitable initiatives across the globe.”

“AC Milan and BitMEX share a ‘Born to Lead’ attitude. By digitalizing the club’s most remarkable moments as NFTs, we were able to create a new platform that continues to honor the legacy of AC Milan, and simultaneously shares ownership of these historical achievements with fans.” said Lizi Hamer, Octagon, Executive Creative Director. “Bringing the world of art and football together has been a special experience, add to that the utility of the NFT and we will hopefully have the fans excited.”

The first NFT in the collection, titled “Winning Serie A Title, Told by Ambrosini,” will launch today and features the former AC Milan captain. The exclusive NFT will spotlight and honor AC Milan’s 2011 Campioni d’Italia title. As part of the companion video, Ambrosini relives the championship match and the moment his team won the title.

The second NFT and film, titled “The Immortals & The Invincibles,” will be unveiled on May 11. The one-of-a-kind NFT will feature Baresi and Massaro, and will celebrate AC Milan’s 58-match undefeated run from 1991 to 1993, which earned the team the title of “The Immortals & The Invincibles.” The accompanying film will include a sit-down interview with the two football legends in which they discuss the incredible accomplishment, which still stands as one of the most successful winning records in Serie A history.

The BitMEX and AC Milan partnership platform & campaign “Born to Lead” debuted in March. Designed to celebrate the industry-leading crypto exchange’s sponsorship of the club, “Born to Lead” is a call-to-action for the more than 250 million Rossoneri fans around the world and for today’s crypto adopters to tap into their leadership instincts and lead the way towards a powerful digital future.

For artwork from the NFT campaign click here.

Click here for more info on “Born to Lead.”


BitMEX is an iconic trading platform that offers access to crypto-products in the global digital asset financial markets. BitMEX allows users to buy, deposit, withdraw, convert, and trade with cryptocurrencies (XBT, ETH, and USDT, as well as LINK, UNI, MATIC, AXS and APE as part of the Spot exchange launch), and it currently supports purchases with +30 fiat currencies.

BitMEX has been at the forefront of crypto exchanges since 2014, revolutionising the industry with the invention of the perpetual swap, the most traded crypto product in history, and has continued to relentlessly innovate since then. BitMEX is owned by HDR Global Trading Limited. To learn more about BitMEX, our vision, growing team, and the road ahead, please follow us on TwitterTelegram, and the BitMEX Blog. For further inquiries, please contact


Octagon is the preeminent global creative, integrated marketing, and talent management agency in sport, entertainment, and culture. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

With more than 1,000 employees worldwide, based in 50 offices in 20 countries, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, media expertise, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.


Burn & Broad is an NYC-based multidisciplinary creative studio that works across a wide range of design disciplines creating striking visual narratives across sport, music & youth culture. The studio collaborates with some of the world’s most well-respected brands and exciting start-ups, shaping culture through their unique points of view. Burn & Broad was founded in 2016 by former Nike Art Director, Eugene Serebrennikov and award-winning Artist, Illustrator and Creative Director, Vicente Garcia Morillo. The two share a belief that collaborative creativity spawns innovation and limitless possibilities.