BARRIERS TO PLAY

Octagon’s latest research, Barriers to Play, explores the cultural and socioeconomic forces keeping fans from fully engaging with the sports they love. Based on studies with fans in the United States and United Kingdom, the report highlights four main challenges: Understanding, Accessibility, Experience, and Values. These insights give brands, leagues, and rightsholders a clear starting point to address obstacles and build stronger connections with fans. Download the full white paper to see the findings in detail.