Storytelling Through Sponsorship
How do you leverage sponsorship to create great content? We started by helping Delta Air Lines develop a strategic sponsorship portfolio across U.S. professional and collegiate properties, then we worked with our clients to produce engaging and fun branded content. For this piece, we integrated intellectual property from all three of Delta’s NCAA partnerships within the Raleigh-Durham market - UNC, NC State and Duke - casting their beloved mascots to help play up the long-standing rivalries without alienating fans or playing favorites. The short film, full of mascot mischief, has +1 million views and counting.
Driving Success with the BMW 7 Series
How do you create excitement around the all-new BMW 7 Series? By redefining luxury. Together, with BMW, we created bold, exclusive, invitation-only events that engaged a group of social influencers to deliver a first peek at the all-new vehicle. These exclusive VIP previews, anchored in strategic markets, were unprecedented in their quality and scale. And the attention created in the marketplace resulted in one of the most successful launches in BMW's history.
Turning the World Oval
How did Mastercard grab the attention of rugby fans at the Rugby World Cup? We helped create Mastercard’s largest and most successful integrated sponsorship campaign ever. Together, we turned the world oval for #44daysofcrazy, creating unpredictable, inspiring and thrilling experiences for rugby fans everywhere. Although the experience lasted only 44 days, the impact lasted a lot longer, with increased card spending, increased transactions and a social reach of 145 million.
Building Experiences in Brazil
How do you help a global beer brand capture the imagination of millions of fans at the FIFA World Cup? We did by taking Budweiser’s FIFA World Cup activation global, creating experiential programs in 25 countries, enabling nearly 4 million votes for the Budweiser Man of the Match on social media, and engaging with millions of fans at stadiums and FIFA Fan Fests for 33 days across Brazil. To top things off, we helped create and produce the Bud Hotel, a never-been-done-before, experiential and content hub on Copacabana Beach that proved to be the tournament's hardest ticket to acquire.
TAKING A STAND FOR INDIE GAME DEVELOPERS
We created a community for indie game developers that provides them with the resources they need to bring their creativity to life and satisfy the cravings of indie game fans. We created a private forum of gaming industry experts, exposure opportunities through Twitch and, of course, rewarded all participating developers with Taco Bell gift cards to feed their journey. The first year program results were solid - 200+ submissions leading to 20 winners that will set the stage for future program participants. Most importantly, we developed and engaged a community from scratch that trusts and loves Taco Bell. And that’s why we’re bringing it back, bigger and better, in 2016.
Putting Technology on the Olympic Stage
How do you shine a light on a technology brand through sponsorship?
We started by sharing our know-how and experience of the global sports landscape and the Olympic movement. Then, we coupled that knowledge with a healthy dose of creativity to help Cisco showcase their robust network and vision to employees and consumers across the globe. Together, we partnered with leading athletes in Brazil, developed programs and experiences that connected to consumers, and created opportunities for business growth. And we made certain to build a legacy that would last long after the Games, incorporating Cisco technology into Brazil’s communities to create long-term positive impact.
Who We Do it For
We're proud to work with the world's boldest and most inspiring brands.