Testing Football Devotion

How did Mastercard ignite a conversation between 3.5 billion football believers and the billions of non-believers in the world? At the Champions League Final in Milan, we set up the #MadnessorPriceless pop-up Barbershop to show the irrational lengths football fans go to demonstrate their love for the beautiful game. We offered fans the chance to show their devotion with a freestyle haircut. And then let the world decide: Is it madness or is it Priceless? For those who weren’t quite brave enough, we set up a virtual barbershop so that fans could still share their passion. The campaign was deemed a massive success, with the Head of the UEFA Champions Festival commenting: “the Mastercard activation was the best we’ve ever had at the Festival. Incredible idea, and exceptionally well promoted and executed.”

Tackling Issues Through Sponsorship

How do you empower a brand to tackle issues through sponsorship? We started with a renewal of Dove Men+Care’s sponsorship of the Qantas Wallabies to leverage Rugby fan passion and demonstrate how the brand’s core idea (Care makes a man stronger), can connect men to more progressive, relevant and modern examples of masculinity. After tapping Wallabies legend David Pocock to voice his thoughts on masculinity in a content series we created with production agency Milkmoney titled #StrengthToCare, we sparked instant debate and have since reached more than half of the Australian Male Population. Strength to Care has earned critical acclaim worldwide, collecting numerous industry awards including Clio Sports, Spikes Asia, Mumbrella BEFest, B+T Ministry of Sports and The Drum's Marketing Can Change the World Awards.

 

Storytelling Through Sponsorship

DELTA

How do you leverage sponsorship to create great content?  We started by helping Delta Air Lines develop a strategic sponsorship portfolio across U.S. professional and collegiate properties, then we worked with our clients to produce engaging and fun branded content. For this piece, we integrated intellectual property from all three of Delta’s NCAA partnerships within the Raleigh-Durham market - UNC, NC State and Duke - casting their beloved mascots to help play up the long-standing rivalries without alienating fans or playing favorites. The short film, full of mascot mischief, has +1 million views and counting.

Driving Success with the BMW 7 Series

bMw

How do you create excitement around the all-new BMW 7 Series? By redefining luxury. Together, with BMW, we created bold, exclusive, invitation-only events that engaged a group of social influencers to deliver a first peek at the all-new vehicle. These exclusive VIP previews, anchored in strategic markets, were unprecedented in their quality and scale. And the attention created in the marketplace resulted in one of the most successful launches in BMW's history.

TAKING A STAND FOR INDIE GAME DEVELOPERS

Taco Bell

We created a community for indie game developers that provides them with the resources they need to bring their creativity to life and satisfy the cravings of indie game fans. We created a private forum of gaming industry experts, exposure opportunities through Twitch and, of course, rewarded all participating developers with Taco Bell gift cards to feed their journey.  The first year program results were solid - 200+ submissions leading to 20 winners that will set the stage for future program participants. Most importantly, we developed and engaged a community from scratch that trusts and loves Taco Bell. And that’s why we’re bringing it back, bigger and better, in 2016. 

 

Putting Technology on the Olympic Stage

cisco

How do you shine a light on a technology brand through sponsorship?

We started by sharing our know-how and experience of the global sports landscape and the Olympic movement. Then, we coupled that knowledge with a healthy dose of creativity to help Cisco showcase their robust network and vision to employees and consumers across the globe. Together, we partnered with leading athletes in Brazil, developed programs and experiences that connected to consumers, and created opportunities for business growth. And we made certain to build a legacy that would last long after the Games, incorporating Cisco technology into Brazil’s communities to create long-term positive impact.

 


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