United Kingdom

What We Believe

We live in a world where time is our most precious commodity, and our audiences’ patience has never been shorter. As an industry, we’ve never had to work harder to gain the attention of the people we’re trying to reach. The way we see it, there’s two ways to go about it.

Attention is either bought or it’s earned. 

Paid attention ensures your brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying.

At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most.

Play the City

Expedia are turning travelling fans into fans of travel by inspiring them to make the most of their trip and Play the City.

See the sights, taste something new, and do something you wouldn’t normally do.

Play the City is a global campaign, created by Octagon, that includes TVC and a full suite of social and digital assets. The campaign will run across 10 markets in 8 languages.

Your City On Lock

When Foot Locker arrives in town, the sneaker community knows about it.


Five of Europe’s most culturally connected cities were put On Lock through Foot Locker’s biggest ever retail campaign. Experiences were localised to represent the city the store stood in, with local rappers, artists and influencers promoting the latest and greatest Foot Locker gear.

Kid's Concept Car

How do we inspire the next generation of motorsport fans?


Take their ideas and turn them into reality. For Goodwood Festival of Speed we asked kids to submit their futuristic car drawings and we turned the winner into a real life concept car, wonky wheels and all. The winner was little Harry, age 6 ½. His car ran on bad air, gave out ice creams and could put out fires on the go.

This Means More

Is it possible to distill 125 years of history into three words?


It’s what we did when we created Liverpool’s first brand platform. This Means More.  A mantra that spoke to the roots of the city’s history of overcoming adversity.  It has been adopted by club, players, fans, and sponsors alike.


We are Liverpool. This Means More.

Save Our Shirt

Football’s addiction to putting betting brands on the front of their shirts is well documented.

That’s why we created Save Our Shirt – a movement to stop brands from treating fans like walking billboards.

This season Paddy Power is making the unprecedented move of "un-sponsoring" football clubs across the UK by removing their logo from the front of the shirt and symbolically returning it back to the people it belongs to, the fans.


We’re honoured to work alongside the world’s boldest and most inspiring brands and rights holders.



    Octagon UK
    140 HOLBORN London EC1N 2AE
    +44 207 862 0000

    Legal Statements

    Modern Slavery Act Statement