What We Believe
We live in a world where time is our most precious commodity, and our audiences' patience has never been shorter. As an industry, we've never had to work harder to gain the attention of the people we're trying to reach. The way we see it, there's two ways to go about it.
Attention is either bought or it’s earned.
Paid attention ensures your brand will be heard – and that's a good start. But attention that’s earned ensures your audience actually listens to what you're saying.
At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most.
The Live Trophy
Never before had the unique story of a sporting match been curated and immortalised on a trophy before being awarded to the best performing player.
Until the Rugby World Cup of 2019.
Using social listening and laser engraving technology, we created the world's first Live Player of the Match trophy which engraved the story of the match in real time for all 45 matches. It was a truly Priceless memento to mark an exceptional performance on the grandest stage.
Bringing Back Paisley
For the 2019/20 Season, we worked with Standard Chartered to unite the past and present so that we could inspire the next generation of Liverpool FC (LFC) fans. By showcasing LFC’s most successful manager, Bob Paisley, in what would have been his 100th Birthday year, we demonstrate the beauty of technology in enabling human connections.
Through the use of CGI, smart and voice technology, Bob Paisley once again walks on the Anfield pitch, tells unheard stories alongside Ian Rush and interacts with today’s players and Manager, Jürgen Klopp.
Roar As One
Together with Sports Singapore, we united Singaporeans and had them stand behind their local heroes with a collective Roar for the 2019 SEA Games.
We focused on the power of personal words from the families of four talented athletes, asking them to record their messages on a custom audio device, which would bring out their inner Roar. A series of short films took viewers on the athletes' personal journey, highlighting their physicality and high-level athleticism, capturing authentic moments from when they listened to the messages for the first time.
Octagon has been Shell’s global motorsport event and hospitality agency for the last three years, managing and activating Shell’s portfolio of high profile partnerships with Scuderia Ferrari, Nissan e.dams Formula E team, Hyundai Shell WRC Team, BMW Motorsport and Ducati Corse in MotoGP. Octagon most recently managed a B2B hospitality event with unforgettable experiences for Shell during the 2019 Singapore Grand Prix.
Beyond 5 Stars
Harnessing Mastercard's pass-through rights for its sponsorship of the UEFA Champions League (UCL), Grab rewarded a few lucky consumers across Southeast Asia with the best of football - a trip of a lifetime to the UEFA Champions League Final Madrid 2019.
We delivered the ‘Stars Come Out At Night’ campaign for Grab, creating content across the brand’s mobile app, digital and social media channels, also managing the eventual winners' UCL experience from start to end.
It would take a lot of stars to rate a trip this Priceless.
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The MacDonald House Singapore 238838