OCTAGON DEVELOPS GLOBAL CAMPAIGN CONCEPT FOR LIVERPOOL FC
Octagon has developed the new concept for the latest campaign for one of the world’s most iconic football clubs, Liverpool FC. The concept for the campaign, entitled ‘This Means More’, celebrates the remarkable bond between the club and its supporters, employees and partners. Liverpool FC will leverage the This Means More concept for campaigns across brand, retail, and partnership marketing groups and through the club’s commercial partners during the 2018/19 season. The This Means More concept, created by Octagon UK, will also be integrated into campaigns to support key marketing initiatives including the club’s kit release, and extend to the US, Europe and Asia as part of the Liverpool FC’s desire to reach their global fan base.