May 5 2017

How Anthony Joshua could propel boxing into a new commercial era

After one of the greatest heavyweight fights of the current era, our very own Joel Seymour-Hyde spoke to the Drum about why Joshua is causing such a stir with brands and fans alike. You can read the full article below (written by Tony Connelly): Anthony Joshua’s fight with Wladimir Klitschko was undeniably one of the most exciting heavyweight boxing matches in recent memory, but spectacle aside, the Brit is fast becoming one of the most marketable athletes boxing has ever seen and has the potential to propel the sport into a new commercial era.


The Drum