January 11 2016

Rick Dudley on the Challenges Agencies Will Face in 2016

Media, SBJ, Rick Dudley, e-sports, Marketing, Thought Leadership

Octagon Chairman and CEO Rick Dudley spoke to Terry Lefton of Sports Business Daily about some of the challenges that agencies will face in the 2016 calendar year. Among those challenges are an unpredictable pattern of media consumption, daily fantasy's legal problems and getting up to speed on new technology including e-sports and virtual reality. 

Here's what Rick had to say about e-sports.

“E-sports are made for today’s world, but 10-15 years ago, we were asking the same questions about action sports and it never grew anywhere close to what the predictions were. E-sports are bigger and will get more so, but I don’t think they will ever compete with big sports properties.”

Read his thoughts on the other challenges in the full article from SBJ