September 12 2016

Rexona Thrives Under Pressure In New 18-Part Series From Octagon

Our Work, APAC

From BandT

Rexona has kicked off an extensive, integrated campaign championing Aussie athletes such as Johnathan Thurston and Luke Hodge and Supercar driver Scott McLaughlin, who have proven themselves in high pressure moments.

The short form video series was created by Octagon, in partnership with Fox Sports and AME Management, and gives sports fans a rare insight into the lengths of preparation and the unique mindset of NRL stars Johnathan Thurston, Cooper Cronk and Anthony Milford, AFL stars Luke Hodge, Patrick Dangerfield and Todd Goldstein, and Supercar athletes Scott McLaughlin, James Moffat & the Garry Rogers Motorsports team.

Check out Thurston's clip below, and watch the rest of the clips here