April 21 2016

The Power of Live: Harnessing the Passion of the Live Experience

Conferences, Thought Leadership, UK, Europe

Last week we explored how brands are benefitting by targeting consumers at the heart of their passion – the live experience. Joined by an expert panel from FRUKT, Instagram, Premier League, O2 Sport and Live Nation we held the stage at Ad Week to discuss the Power of Live.

Using examples from recent live sport & music events, we explored how the live experience enables brands to drive a more meaningful relationship with fans. The panel discussed why the live experience still matters, what the worlds of sport & entertainment can learn from each other and how brands, rights holders, and venues alike can achieve their goals from activating in this space.

Read Event Magazine’s review of the event here.