Octagon Taps Andy Bush to Helm U.S. Events OfferingPress Releases
NORWALK, CT (January 31, 2017) - Octagon, a global sports and entertainment marketing leader, has promoted Andy Bush to Executive Vice President, Events. Bush, a 10-year Octagon veteran, will be responsible for the agency’s domestic event management offering which includes an expanding roster of professional golf events, charitable programs and the continued development of Octagon’s owned and operated Events strategy. Global industry expert Chris Higgs’ role has evolved to oversee Octagon’s work on behalf of several clients, including Doosan, with a focus on the expanding sports markets in Asia.
During his tenure, Andy has developed and managed rights and partnerships for a wide range of event programming while building a comprehensive Events practice committed to creating opportunities for brands to engage with fans and drive results. In addition to other major events, Bush’s team leads all event management, sponsorship, operations, marketing and industry relations for seven professional golf tournaments: Chubb Classic, CME Group Tour Championship, Meijer LPGA Classic for Simply Give, SAS Championships and Walmart NW Arkansas Championship presented by P&G. In 2017, Bush’s team will also operate the new LPGA event Indy Women in Tech Championship presented by Guggenheim.
“Andy brings an enormous amount of experience and energy to his new role,” said John Shea, Octagon President Marketing and Events. “Throughout his time at Octagon, Andy has been a leader who exemplifies a commitment to his clients, creates opportunities that drive results and has an eye for what’s next.”
In additional to Andy Bush, Octagon promoted several others across the agency’s Marketing & Events, Content & Creative, Digital and Insights & Strategies groups.
Christine Franklin, Senior Vice President – In her over 15 years at Octagon, Franklin has played an integral role in managing sponsorship consulting, event management, cause, culinary, loyalty and integrated marketing initiatives on behalf such diverse clients as Mastercard and BMW. She currently oversees the Mastercard global sponsorships account team as well as serving in a leadership role within Octagon’s culinary marketing consulting practice.
Nick Griffith, Senior Vice President – Nick is an expert in global sports properties and has been closely involved in Octagon’s marketing and consulting efforts for the Olympic Games since 2000. Griffith’s clients benefit from nearly two decades of sponsorship bidding, negotiation, sponsorship management and experiential activation experience. He also has extensive experience helping brands activate sports partnerships in Asia. He has worked with such well-known brands as Cisco, Johnson & Johnson, Dick’s Sporting Goods, and Manulife.
Lesley Baker, Vice President – Lesley is the tournament director for the Meijer LPGA Classic, an event regularly recognized among the best-in-class on the LPGA tour, and the CME Group Tour Championship. Baker leads all aspects of the tournaments execution including sponsorship activation, event operations, marketing and social media.
Harry Hardy, Vice President – Harry serves as the tournament director for the LPGA event, Walmart NW Arkansas Championship presented by P&G. Hardy’s leadership across the tournament’s sponsorship activation, event operations, marketing and promotions have been a major factor in the event’s continued success and growth over the past decade. Hardy will also lead Octagon’s efforts for the new Indy Women in Tech Championships presented by Guggenheim.
Aldo Kafie, Vice President – During his seven-year tenure at Octagon, Aldo has negotiated and managed sponsorships for a range of global soccer properties including FIFA World Cup, US Soccer, Mexican National Team, MLS and CONCACAF. Kafie, who leads Octagon’s Miami office, is adept in sponsorship strategy, multicultural marketing, market research and experiential activation.
Noah Kolodny, Vice President – Noah is a ten-year veteran of Octagon’s Insights & Strategies group, where he currently provides sponsorship research and analysis to a number of Octagon’s largest consulting clients. Noah’s expertise lies in leveraging numerous data sources and translating that data into tangible insights and strategic business concepts.
Sebastian Oddo, Vice President – Sebastian leads Octagon’s growing Digital and Content Production division, managing teams of developers, designers, producers and editors who create digitally-based experiential programs, CRM and database management systems, and award-winning content. The Cynopsis Digital IT List honoree was instrumental in creating Octagon’s new global site launched in Fall 2016, which was coded and developed entirely by Oddo’s in-house team.
Scot Weintraub, Vice President – On behalf of Octagon client Delta Air Lines, Scot oversees the sports marketing and activation strategy for Delta’s NCAA partnerships. Scot is an expert in leveraging sponsorships to create compelling content, as evidenced by Delta’s recent announcement of their partnerships with NC State, Duke, and UNC that earned +1 million views.
Across the agency, Octagon’s people are relentlessly committed to helping clients push forward to make the next right move. The following have also been promoted to Group Director: Myron Nilsson (Creative Content), Matthew Hilliker (Events), Erika Lang (Marketing), Matthew Perez (Marketing), Parisa Howard (Marketing) and Kerry Rodgerson (Marketing).
About Us: At Octagon we inspire brands, talent, and our people to see the world for all its potential. Then, we help our clients pick the right opportunity to make the next right move. We are a passionate team of 800 savvy veterans and bold upstarts, relentlessly committed to helping our clients and our teammates push forward. What’s Your Move? See more at Octagon.com and join us @Octagon.