OCTAGON SVP OF MARKETING AND EVENTS, BO HEINER SHARES INSIGHT ON THE GROWTH OF COLLEGE SPORTS AND BRAND INTEGRATION ON REUTERS SPORTS' "KEEPING SCORE" PODCASTPodcast, College Sports
Recognized as one of the most distinguished leaders and dealmakers in the business of college athletics, Octagon Senior Vice President of Marketing and Events, Bo Heiner regularly provides strategic insight and guidance to Octagon’s robust roster of clients currently activating or exploring sponsorship opportunities in the college sports landscape.
Heiner oversees several key accounts for Octagon, including The Home Depot’s iconic partnership with ESPN College GameDay. In addition, Heiner’s tenure of experience has included bringing college sports sponsorship programs to life for brands such as Delta Air Lines, Piedmont Healthcare, and Georgia Power.
Earlier this year, Heiner was named to Sports Business Journal’s 2019 “College Sports: Power Players list.”
Heiner joined Rick Horrow on Reuters "Keeping Score" podcast to share his insight on the growth of college football and college athletics, how brands can drive engagement through school sponsorships, developing mechanisms and methodologies for measuring college football activations, and how to leverage the vast college football media landscape.
Click here for the full interview!