Octagon Surrounds 2019 FIFA Women's World Cup With Comprehensive Collection of Marketing and Client Engagement ProgramsPress Releases
Octagon, the worldwide sports and entertainment marketing leader, is helping clients celebrate the 2019 FIFA Women’s World Cup, with a comprehensive collection of marketing and engagement programs that surround the iconic event. The diverse and robust assembly of efforts, include local and global brand activations, individual player sponsorship, as well as other unique extensions designed to amplify the euphoric energy soccer fans bring to the World Cup.
In addition, Octagon has helped individual clients curate unique local events in Paris and across the host country of France, to celebrate the Women’s World Cup, promote the game of soccer, and foster conversation about of the state of women’s sports.
JOHNSON & JOHNSON – “BECAUSE SHE CAN”
To support the next generation of female leaders, through soccer, long-time client Johnson & Johnson worked with Octagon to design the “Because She Can” campaign. As an official sponsor of the U.S. Soccer Federation, the U.S. Soccer Foundation, as well as U.S. Women’s National Team members Carli Lloyd and Mallory Pugh, the J&J campaign includes multiple U.S. marketing extensions, which highlight the U.S. Women’s National Team.
The campaign includes a donation to the U.S. Soccer Foundation to support girls soccer programs, media, experiential marketing, “on package” branding for BAND-AID®, as well as in-store displays featuring BAND-AID®, LISTERINE®, TYLENOL®, NEUTROGENA® and more.
MARS - #SupportHER
As a leader in championing gender equality around the world, and in an effort to build upon their support of England’s national women’s soccer team, Mars worked with Octagon to develop the #SupportHer campaign. #SupportHer was launched to galvanize fans across the UK, to support the Lionesses in their journey to win the World Cup, and promote women’s athletics at large.
The multi-platform campaign celebrates past, present and future women’s soccer stars, including women’s soccer pioneer and English Football Hall of Fame inductee Lily Parr. The Mars #SupportHer campaign is featured in television, radio, digital, and social media efforts throughout England, as well as via in-store activations. In addition, on Monday, June 3rd, in advance of the 2019 FIFA Women’s World Cup Opening Ceremony, Mars unveiled a bronze statue of Parr at the National Football Museum in Manchester City, UK.
HYUNDAI – “THANK YOU LETTERS”
An official partner of the 2019 FIFA Women’s World Cup, Hyundai is celebrating women’s soccer worldwide. As part of their global marketing efforts, with the help of Octagon, Hyundai has launched the Matildas “Thank You Letters” campaign. Designed to support the Australian women’s national soccer team, and further recognize the players as some of the most talented athletes in the country, the campaign also shares personal stories from many of the team’s star players.
Four members of the 2019 Matildas squad, including Sam Kerr, Lisa de Vanna, Alanna Kennedy, and Clare Polkinghorne, put pen to paper and wrote thank you letters to their mentors and people who have been instrumental in their professional sports careers. Videos of the players drafting, reading and ultimately delivering the letters to their mentors will be shared across multiple media platforms throughout the 31 days of the World Cup. In addition to shining a spotlight on the talents of the players, the campaign also tells the stories of each of the people who made significant impacts in the players’ lives, and supported them through their journey to soccer’s biggest stage.
Octagon also helped Hyundai design on-site activations in Australia, in which soccer fans were given the unique opportunity to share messages of support and inspiration with the team. Flipping the model of the traditional player and fan autograph session, Hyundai gave fans the opportunity to sign their messages to the team on a brand-new Hyundai car. The Hyundai i30 N started its journey at the Hyundai A-League Grand Final in Perth, and will collect messages from fans around the country, before uniting with the Matildas in France for the World Cup.
Additionally, Octagon client Mastercard is a proud sponsor of many women playing in this year’s FIFA World Cup, as well as other icons in the sport. 2019 World Cup players sponsored by Mastercard include, Kadeisha Buchanan (Canada), Wendie Renard (France) Sam Kerr (Australia), and Saki Kumagai (Japan). Mastercard also sponsors women’s soccer star Ada Hegerberg, who will not be playing in this year’s tournament.
Mastercard proudly sponsors England national team veteran and Olympian Alex Scott, who is serving as an analyst for the BBC’s coverage of the Women’s World Cup. In addition to her countless records on the pitch, Scott made history again last year when she became the first female analyst to cover the World Cup for the BBC.
About Octagon Sports and Entertainment Network:
The Octagon Sports and Entertainment Network, within the Interpublic Group (NYSE: IPG), encompasses industry leaders Octagon, FRUKT, ITB, Rogers & Cowan and Milkmoney. This formidable family of agencies specializes in sports, entertainment and lifestyle marketing and public relations for brands, athletes and celebrities.