OCTAGON STARTS 2018 WITH NEW BUSINESS WINS FROM THREE FIFA WORLD CUP™ PARTNERSUK, Germany, Press Releases
LONDON (March 5, 2018) – Octagon, the global sports and entertainment marketing leader, is pleased to begin the year with three significant new business wins with FIFA World Cup™ official partners Gazprom, Swiss luxury watchmaker Hublot, and Kia Motors.
All three brands will be working with the creative marketing agency to create experience-led campaigns for their FIFA World Cup™ programmes in Russia with a particular focus on the management and production of fan and guest engagements in the official commercial display fan-zones and hospitality areas.
Octagon is now working with five out of the twelve official FIFA World Cup™ partners, having a long-standing relationship with ABInBev Budweiser and existing work for Alfa Bank to go along with the new client wins.
‘We have a fantastic heritage of working with FIFA and major event partners, and we’re incredibly proud and excited to be continuing this with the FIFA World Cup™ in Russia’, said Jeff Ehrenkranz, President of Octagon Marketing International. ‘To begin 2018 with three significant new clients is a fantastic endorsement of the people and quality of work coming out of the agency. We are looking forward to bringing the creative ideas to life – to earn attention for our clients, in and around the tournament this summer.ʼ
Octagon is the leading global agency in football sponsorship and experiential programs, with more than 30 years of experience at the highest levels of global football including FIFA World Cup™, Premier League, UEFA, the FA, MLS and other properties. During the 2014 FIFA World Cup in Brazil, Octagon worked on behalf of six official partner clients including Budweiser, J&J, Oi and Itau while hosting more than 28,000 hospitality guests, and leading 1,600 activation hours across 500 individual events.
About Us: Octagon is an award-winning strategic and creative marketing agency that specialises in sport and culture. Part of the Interpublic group, Octagon have been helping brands such as Mastercard, Sony, AB InBev, Adidas, Delta, Mars, AIG, Footlocker and Shell for over three decades.
At Octagon, our purpose is to create work that earns attention. Through smart partnerships and generous ideas, we compete for, capture, and ultimately earn the attention of those who matter most.
Lauren Tietjen // VP, Global Communications
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