OCTAGON NAMED TO EVENT MARKETER 2019 "IT" LISTAwards
Our “What’s Next” Thinking and Integrated Approach Earned Us a Place On the List Recognizing Top 100 Event Agencies
We are proud to have been named to Event Marketer’s 2019 It List, which recognizes the best agencies in the event marketing industry. At Octagon we are relentlessly focused on what’s next for our clients. But the question we always get is: How do we take an emerging trend and turn it into an experiential marketing activation? There are hundreds of emerging technology trends coming up to the surface these days and we’re continually challenging ourselves to identify the ones which matter.
How do we do it? Our award-winning model is based on three simple principles:
- First, we rely on specialists. At Octagon we have hundreds of veteran experiential marketers who have a knack for understanding what works and how to enhance consumer engagements
- Second, we partner with the best. We utilize strategic relationships with organizations like the Sports Innovation Lab to access the quantity and quality of data required to delve into meaningful work on trends
- Third, we enlist the creatives. Our consistent strategic process leads to clear and focused briefs which allow our creative teams to produce memorable experiential concepts designed to meet specific client goals
Our work with Mastercard at the 2019 MLB All-Star Game is a great example of our expertise in action. Octagon’s Innovation Team built a custom-branded “Tap-aoke” activation, where fans could experience the ease and speed of a contactless tap as they entered a “Tap & Go at the Ballgame” karaoke booth.
Inside the booth, we changed the lyrics of “Take Me Out to the Ballgame” to “Tap and Go at the Ballgame”. Installed in a high-traffic, in-stadium location during both the Home Run Derby and the All-Star Game, fans were encouraged to sing the popular tune and have a recording of the performance delivered to them via email. Special appearances by 14-time MLB All-Star Alex Rodriguez, and Olympic Gold Medalist Jenny Finch, rounded out the activation as a Priceless Surprise for lucky fans.
Through our integrated approach, we amplified Mastercard’s contactless payment solution by creating a truly unique experience and drove further awareness of Mastercard’s contactless payments to over 200,000 fans with “Tap & Go” messaging throughout All-Star Week.
If you’re interested in learning more about experiential trendspotting and breakthrough event activations like this one, please contact Sebastian Oddo, Senior Vice President (Sebastian.firstname.lastname@example.org) or Andre Schunk, Executive Vice President (email@example.com).