September 18 2019




The Bond Debuts Today Across all Major Podcast Platforms

Weekly Podcast will Dive into the Dynamic Relationship Between Fans and their Passion of Sports, Entertainment and Culture

Four Original Episodes of The Bond Available Today Featuring ESPN Host Trey Wingo, Twitter Head of Content, Laura Froelich, Sports Innovation Lab CEO and Four-Time Olympian, Angela Ruggiero, and Mastercard Senior Vice President of Global Sponsorship, Michael Robichaud


STAMFORD, Conn. – September 19, 2019 – Octagon Sports and Entertainment Network announced today the debut of The Bond, a weekly podcast hosted by Octagon Executive Vice President and industry veteran David Schwab. Featuring guests from across the sports and entertainment industry, The Bond will deep dive into the dynamic relationship between fans and their passion of sports, entertainment and culture.

Schwab will be joined each week by some of the biggest influencers in the industry, including athletes, team and league executives, musicians, investors, brand bosses, entertainers, as well as tech start-up founders and visionaries, to discuss why fans are fans, how the digital age is changing their interaction, what future engagement could bring, and the influence that ultimately unites people. 

Click here for a preview of The Bond.

“I’m excited to challenge leaders of the sports-and-entertainment industry on the topic of fandom,” said Schwab. “I really want to understand why fans are fans, the common threads that bring people together, the definition of culture, and what will influence future engagement.”

As part of the launch of The Bond, four original episodes will debut today across all major podcast platforms. Guests include ESPN Host Trey Wingo, Twitter Head of Content, Laura Froelich, Sports Innovation Lab CEO and Four-Time Olympian, Angela Ruggiero, and Mastercard Senior Vice President of Global Sponsorship, Michael Robichaud.

Upcoming episodes of the The Bond will feature skateboarding legend Tony Hawk, Head of Instagram Sports, Dev Sethi, President of Complexity Gaming, Jason Lake, PLL Founder and Player, Paul Rabil, basketball legend Nancy Lieberman, music curator and DJ, MICK, Senior Vice President of Monumental Sports, Zach Leonsis, WTA President, Micky Lawler, WWE SVP, John Brody, CMO of Buffalo Wild Wings, Seth Freeman, and ESPN host and Co-Founder of Fantasy Life, Matthew Berry.

New episodes of The Bond will debut every Thursday. The Bond will be available across all leading podcast platforms, including  Apple PodcastsGoogle PlaySpotify, and Stitcher.

About Octagon Sports and Entertainment Network:

The Octagon Sports and Entertainment Network, within the Interpublic Group (NYSE: IPG), encompasses industry leaders Octagon, Rogers & Cowan, PMK*BNC, FRUKT, ITB, Futures and Milkmoney. This formidable family of agencies specializes in sports, entertainment and lifestyle marketing, and public relations for brands, athletes and celebrities.