April 23 2018


UK, Liverpool FC, Campaign, Creative Marketing

Octagon has developed the new concept for the latest campaign for one of the world’s most iconic football clubs, Liverpool FC. The concept for the campaign, entitled ‘This Means More’, celebrates the remarkable bond between the club and its supporters, employees and partners.

Liverpool FC will leverage the This Means More concept for campaigns across brand, retail, and partnership marketing groups and through the club’s commercial partners during the 2018/19 season.

The This Means More concept, created by Octagon UK, will also be integrated into campaigns to support key marketing initiatives including the club’s kit release, and extend to the US, Europe and Asia as part of the Liverpool FC’s desire to reach their global fan base.

Commenting on the club’s new marketing approach, Billy Hogan, Chief Commercial Officer, Liverpool Football Club, said: “This Means More truly articulates what it means to be a part of this great club – our pride, our heritage and our story create the unique DNA that defines Liverpool Football Club and makes us what we are today.”

Josh Green, Creative Director, Octagon, added: “We are thrilled to be working with Liverpool Football Club. Inspired by the vision set out by the great Bill Shankly, a truly unique philosophy sits at the heart of the club some 50 years on. It has resulted in a bond between the club and the community that many would argue, is unsurpassed in football. Capturing this sentiment was both a challenge and a real privilege.”