Octagon Starts Something Priceless at the Arnold Palmer Invitational Presented by MastercardOur Work
A highly successful 2018 Arnold Palmer Invitational presented by Mastercard concluded with 4-time Major winner, Rory McIlroy donning the coveted red cardigan sweater made famous by the legendary Arnold Palmer.
The event was highlighted by record crowds and television viewership as 160,000+ attendees watched Tiger Woods make his return to the Arnold Palmer Invitational for the first time in five years.
Octagon worked in unison with multiple Mastercard business groups and agencies to integrate the Start Something Priceless campaign across broadcast, social, digital, print, PR and onsite activation.
Justin Rose #StartSomethingPriceless
Meaningful connections can happen when you #StartSomethingPriceless. Just ask Justin Rose, here at #APInv.Posted by Mastercard on Sunday, March 18, 2018
Mastercard hosted over 20,000 cardholders in the Mastercard Club, which featured innovative Mastercard payment technology and showcased unique memorabilia from the late Arnold Palmer.
Octagon helped coordinate over 3,900 Priceless Surprises throughout the week via player meet & greets, ticket upgrades, autographed merchandise and inside the ropes access.