June 11 2018

OCTAGON ANNOUNCES PARTNERSHIP WITH GLOBAL SPORTS VENTURES STUDIO

Press Releases, Global Sports Venture Studio

Stamford, CT (June 11, 2018) – Octagon, the sports and entertainment marketing leader, announces the agency is a Founding Partner of the Global Sports Venture Studio led by the Los Angeles Dodgers and R/GA Ventures. Additional founding partners include adidas, DICK’S Sporting Goods, E15, Fox Sports, Levy, Major League Baseball, Major League Soccer, National Hockey League, and UEFA, which joins as the program’s European anchor Partner.

“There is a transformational shift occurring in the sports and entertainment space led by the emergence of new technology. In turn, we’ll see more rapid change to the ecosystem of participation, engagement and consumption,” said Octagon Chairman and CEO Rick Dudley. “Our partnerships and additional efforts in this area serve our goal of anticipating and leading this change to the benefit of our partners.”

Together, the Global Sports Venture Studio Founding Partners will create a comprehensive view of the sports, technology, and entertainment landscape – representing the Studio’s thesis that the greatest innovations in sport will be in fact be the result of strategic collaborations.

“Octagon and Global Sports Venture Studio are at the forefront of sports technology,” said Octagon EVP David Schwab. “The GSVS partnership helps us enhance our focus on the future fan and consumer experience, while giving our team a first-look at new technologies and innovations that help our brand and talent clients build strategic partnerships, content and experiences.”

In addition, Octagon’s ongoing partnership with Sports Innovation Lab is centered on the emerging sports technology landscape, and helping marketers make better strategic decisions through data and expert insights. Octagon and SIL have hosted several events over the last two years, including a discussion with SIL co-founders Angela Ruggiero and Josh Walker highlighting the value of cross-platform collaboration.

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