October 2 2017

Octagon Adds Digital Media Expert William Mao to Global Media Rights Consulting Division

Press Releases, Media Rights, William Mao

Stamford, CT (October 2, 2017) – Octagon is pleased to announce the addition of digital media expert William Mao to the agency’s Global Media Rights Consulting group. Launched earlier this year, Octagon’s media rights practice provides strategic consultation to major domestic and international rights holders, broadcasters, digital distribution platforms and the sports investment community to help clients determine the value of their content and optimize distribution opportunities across the cross-platform media landscape and shifting fan consumption patterns.

“This is an exciting hire for Octagon. William offers our media consulting clients a fresh perspective on the landscape given his rich, global experiences working across sports media rights at YouTube Sports and MP & Silva,” said Daniel Cohen, SVP Octagon Media Rights Consulting. “In particular, Williams’s expertise in the digital and social media space will provide our clients a clear strategy on how to maximize the value of their content and platforms as they look toward the future.”

Mao previously served as Head of College Sports for YouTube, where he established first-of-its-kind digital video partnerships with the NCAA and major college conferences including the Pac-12 and ACC. Mao was also VP Digital for MP & Silva, helping to establish the agency’s North American presence.  A recognized expert on the intersection of sports and digital media, William was named to Forbes 2015 ’30 Under 30’ in Sports list, and is a recipient of both the SportsPro Media '10 NEXT in Sport' and Cynopsis Media Rising Star awards. 

Octagon’s Media Rights Consulting Group leverages proprietary research, real time data, plus analytics from IPG sister agency Futures Sport & Entertainment to advise on the value of content assets across linear, digital and OTT platforms. Additionally, Octagon offers rights valuation, acquisition and negotiation, audience and platform research, strategic programming and revenue maximization.

Mao will report to Octagon’s SVP, Daniel Cohen, and he will be based in Octagon’s New York office.


About Us: At Octagon we inspire brands, talent, and our people to see the world for all its potential. Then, we help our clients pick the right opportunity to make the next right move. We are a passionate team of 800 savvy veterans and bold upstarts, relentlessly committed to helping our clients and our teammates push forward. What’s Your Move? See more at Octagon.com and join us @Octagon.


Media Contact:

Lauren Tietjen // VP, Global Communications

+1 203 354 7453