April 18 2017

Matthieu Fenaert to Lead Octagon's Russia Marketing Practice

Europe, Russia, Sponsorship, Football

MOSCOW (April 19, 2017) – Octagon, the sports and entertainment marketing leader, is pleased to announce agency veteran Matthieu Fenaert has been named Executive Director of Octagon Russia to lead the agency’s marketing and events business through FIFA World Cup 2018. Fenaert previously served as the Co-Managing Director of Octagon Brazil.

“Matthieu is a trusted leader at our company and is well respected by clients and rightsholders alike,” said Jeff Ehrenkranz, Octagon President, Marketing International. “Octagon’s practice in Russia will flourish under his leadership. We’re excited to create campaigns and experiences for our clients that earn attention across the globe. Octagon is the only agency that has someone in Moscow fulltime with such an extensive FIFA World Cup and Olympic Games pedigree.”  

An eight-year company veteran, Fenaert led Octagon’s efforts and client-based campaigns for the last two FIFA World Cup cycles and this summer’s Olympic Games. His team worked on behalf of six official 2014 FIFA World Cup partners, including global brands AB InBev and Johnson & Johnson, and three hospitality clients in Brazil managing more than 500 activations and 100 hospitality events. During the Summer Games, Matthieu’s team worked on behalf of more than ten clients, including official partners Cisco, Skol and Estacio.

Fluent in four languages, Fenaert specializes in creating customized experiential and hospitality programs and large scale event production. He is based in Octagon’s Moscow office.