April 27 2017

Karsten Petry Appointed Managing Director at Octagon Germany

Press Releases, Germany

London/Düsseldorf (May 3, 2017) – Octagon, the world's leading sports and entertainment marketing agency, is expanding its German management team with the addition of Karsten Petry. Currently Managing Director at akzio!, 41-year-old Petry will join Octagon Germany and lead the teams in Düsseldorf, Frankfurt and Munich effective August 1, 2017. Octagon Germany serves marquee clients such as Mastercard, AB Inbev, Ferrero and Siemens.

Marc Brix, currently Octagon Germany General Manager, will continue to serve as a strategic advisor for the board and key accounts, and will now focus primarily on new ventures with his company, Marc Brix Sports Group.

Petry started his career at Infront Sports Germany before he took over as Director Consulting and member of the Management Board at akzio! from 2002 to 2008, followed by his role as Head of Corporate Sponsoring of Commerzbank AG where he managed all sponsorship initiatives. Petry returned to akzio! in 2014 as Managing Director concentrating on business development and client services for brands including Commerzbank, Deutsche Bahn, Gazprom, L´Oréal, TAG Heuer and Mainova as well as the cooperation with DFB and DSM/DOSB.

"We are very fortunate to have Karsten leading our team in Germany" said Jeff Ehrenkranz, President, Octagon Marketing International. “He’s a proven leader with the marketing skills and sports industry expertise to lead our team. I’m confident Karsten is the perfect fit to expand our offerings and grow our business in the German market."

"Over the last three years we have restructured Octagon, introduced a new agency brand identity and continuously grown our business,” said Marc Brix, General Manager Octagon Germany. “Now is the perfect time for new ideas and inspiration. We are thrilled to have Karsten on board.

Media Contact:

Lauren Tietjen // VP, Global Communications

+1 203 354 7453



Kasernenstr. 1, 40213 Düsseldorf

Tel: +49 (0) 211 38 54 600

Fax: +49 (0) 211 38 54 6020

Email: germany@octagon.com