John Shea Shares Expert Knowledge at Advertising WeekConferences, Thought Leadership, John Shea
John Shea, President of Marketing and Events, showcased his expert knowledge on recent trends in the sports media and marketing space during Advertising Week's 3rd Annual NYVC Sports Venture Series.
The session can be seen in its entirety here.
Looking ahead to what's next, John projected how digital platforms will continue to evolve and change what it means to be a fan.
.@AdvertisingWeek: "We live in a world of choice. The fan gets to choose what content they want and where they want it." – John Shea— Octagon (@Octagon) September 29, 2016
Using Octagon's work on behalf of Delta Air Lines as an example, John explained that delivering organic content that taps into fan passion is key for brands looking to make an impact on consumers. Delta's video announcing that they had partnered with UNC, NC State and Duke earned more than 6 million impressions and more than 1 million views across social media.
Hear what else John had to say on the future of eSports, live sports streaming and more by watching the full panel here.
You can also watch the full streams of all Advertising Week Sports Track sessions presented by Octagon here.