December 20 2016

Joel Seymour-Hyde the "Most Listened To" SB Weekly Podcast

Media, Our Work, Thought Leadership

Earlier this year, our very own Joel Seymour-Hyde appeared on the SportsBiz Weekly podcast to discuss sports sponsorship, brand activation, Octagon and much more.

As it turns out, people were really interested in what our Senior Vice President had to say. Joel’s episode was the most listened to SB Weekly podcast of 2016!

Here’s a glimpse of what Joel had to say on measuring sponsorship success.

“There’s an obsession with impressions being used to measure sponsorship success – that’s going to tire pretty quickly. It’s started to lose meaning, just as media valuations have done.”

You can sign up and listen to the podcast in its entirety here. Way to go Joel!