July 10 2017

Joel Seymour-Hyde Appointed to ESA Board of Directors

UK, Sponsorship, Awards

Joel Seymour-Hyde, SVP, Octagon UK has been appointed to the European Sponsorship Association Board of Directors. The ESA Board is made up of Senior Directors from across the sponsorship landscape – sponsors, rights holders, agencies, professional advisors and suppliers – that reflect the mix of members within the Association.

Now in his 10th year with Octagon, Joel leads Octagon’s Insights and Strategy work across Europe, helping brand clients to connect with fans by earning the right kind of attention. He has led Octagon’s growth in non-traditional sports marketing activation, including content, event creation, digital and social media and comms planning, empowering Octagon to operate across all channels in sport, rather than as a traditional sponsorship agency.

Joel’s efforts have resulted in Octagon UK earning multiple awards including Sponsorship Consultancy of the Year (UK Sponsorship Awards, 2016) and Rugby Sponsorship of the Decade (UK Sponsorship Awards, 2016).

Over the past two years Joel has committed significant time to the ESA cause as a voluntary member of the ESA Awards Committee, which has aimed to improve the status and success of the ESA Excellence Awards, a program that recognizes excellence within the sponsorship industry across Europe.

Joel was honored among the best talent in global sports, nominted to the 2015 Leaders Under 40 class.

Follow Joel on Twitter @Joeler_SH to stay tuned for #WhatsNext