Joel Seymour-Hyde Appears on SB Weekly Podcast

Octagon Senior Vice President, Joel Seymour-Hyde, joined the SportsBiz Weekly podcast this week. 

Joel discussed the following topics:

• What makes a good sports sponsorship
• How despite the hype around digital and social media, why old media is still vital to a successful brand activation
• The challenge for rights-holders to carve out inventory for media-hungry sponsors without encroaching on broadcaster territory
• Octagon's planning and creative set-up - and why he thinks it gives Octagon the edge over rivals
• Why sponsors of British Olympic NGBs have missed a trick in their activations around Rio
• The rationale behind Octagon's brand refresh and relaunch next month
• Why it shouldn't always be the job of a sponsor to be the moral arbiter.

Learn how to sign up and listen to the podcasat here!